“We love market research. Without it we wouldn’t be able to build the Taj Mahal of ads, brands and campaigns. It is our job to become experts on the industry of every brand we work with. We have to know the details of their consumers, their competitors, their products and services along with the environment they live in. This is the first step in every campaign and it’s a must. The end result of good market research is finding that unknown nugget about the market. The best part is assessing what makes your consumer tick, what are their habits and why do they love your product – ultimately discovering what makes the brand unique and successful. Market research is the foundation and groundwork necessary to build any successful campaign.”

– Danielle (20 year team member)

 


 
The Power of Emotional Advertising

The Power of Emotional Advertising

As humans, we respond to most situations in an emotional manner. We feel first and think second. As marketers, if we ... Read More
Feeding Offline Strategies with Digital Insights

Feeding Offline Strategies with Digital Insights

Great marketers know that everything we do should be grounded in target audience research. Every piece of advertising that reaches ... Read More
Creative marketing research techniques

Research: A Work of Art

Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and ... Read More
Coral Actives Skin Care Packaging

Creating a Powerful Brand to Jump off the Shelf

It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development ... Read More
Advertisers Pay Attention - Women are More Active on Social Networks than Men

Advertisers Pay Attention – Women are More Active on Social Networks than Men

It's no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted ... Read More
Without Benchmarking, We're All Blind Mice.

Without Benchmarking, We’re All Blind Mice.

You wouldn’t walk into a room and not turn on the lights.  If you did, you wouldn’t know where you ... Read More
getting consumers to act

Getting Your Target Audience to Act: Easier Said Than Done

Act. Perform. Do. Move. Execute. Commit. Pursue. Participate. At the end of the day, most brands are trying to accomplish ... Read More
The Golden Rule of Marketing: Advertise unto the consumer as you would have a brand advertise unto you.

The Golden Rule of Marketing: Advertise unto the consumer as you would have a brand advertise unto you.

I think everyone wants to be unique and different to a certain extent. Not “weird” different, just individualistic. I think ... Read More
The "Factory Tour" - The Forgotten Component of Research

The “Factory Tour” – The Forgotten Component of Research

Over 50 years ago, a CD from the agency that represented Mobil Oil was on-site at their headquarters. He took ... Read More