Restaurant Marketing

Food and restaurant marketing is a world of its own and each food brand and location has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience, we have mastered the integration of creative approaches into social media engagement, campaigns and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.
 

Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list ...
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The Missing Ingredient in Your Restaurant Marketing Plan

Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent ...
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Your Customers are Hungry for New Menu Items

It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty ...
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Choosing the Right Stock Photos for Restaurants

It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a ...
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Four Ways to Localize Restaurant Marketing

Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should ...
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Make your food photography stand out

Focus attention and take your food photography from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop ...
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What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if ...
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Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities

With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules ...
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Don’t just Rebrand for #!@*s and Giggles

After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just ...
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Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII ...
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