Food marketing is a world of its own and each food brand has a unique set of challenges. We delve into the heart of the brand and into the mind of your consumer. After years of experience we have mastered the integration of creative approaches into social media engagement, campaigns and promotions. We’re constantly refining our efforts to evolve with the needs of our client partners in managing everything from public relations and traditional advertising to packaging and point of sale.
 


 
What's Behind a Name Change?

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if ...
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Restaurant Menu Designs Before & After

Restaurant Menu Designs Before & After

Restaurant menu designs are always challenging because they’re a key execution of the brand but they also need to address ...
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On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

We're always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these ...
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Redesigning Mason's Website and "Re-Maine"ing True to the Brand

Redesigning Mason’s Website and “Re-Maine”ing True to the Brand

Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, ...
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Creating a New Take on a Father's Day Campaign

Creating a New Take on a Father’s Day Campaign

This Father’s Day we decided to spice things up. We told fans to forget sitting at home watching a golf ...
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Bringing the URBurger Brand to Life

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn't guarantee that the ...
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Breathing New Life into Employee Recruitment

Breathing New Life into Employee Recruitment

Once upon a time, hiring and recruitment efforts were quite separate from the ad campaigns that we develop for brands ...
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Special K Workout

Food brands positioned properly can do no wrong. As long as you know how to do it.

Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few ...
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Breaking Discount Rules

Breaking Discount Rules to Increase Sales

So often we advise our clients not to be too “discount happy” with their products and services. It can often ...
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Dunkin Donuts holiday cup

The Internet’s Power in the Starbucks Red Cup Controversy

November is my favorite month. And not just because of my birthday. It’s also the time of the year when Starbucks ...
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