We strategically plan to create a campaign to influence consumers directly by implementing messages, usually with a call to action, that uses personal contact information, ie: phone numbers, mailing addresses and email. These types of campaigns are advantageous to our clients because they reach the consumer directly, increases buzz, and drives them to your business with incentives and can ultimately create a positive return on investment, all done in a trackable, measurable form. With the evolution of internet, direct marketing doesn’t just have to involve elements such as direct mail. It can be emails and we now have the ability to capture personal information through internet ads, following trends through cookies. You can thank the internet for increasing our abilities to stalk people more efficiently.

 


 

Building A Medical Practice Brand

Building A Medical Practice Brand

In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more ... Read More
Your Customers are Hungry for New Menu Items

Your Customers are Hungry for New Menu Items

It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty ... Read More
A campaign that’ll convince banking customers to “switch.”

A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, ... Read More
The Missing Ingredient in Your Restaurant Marketing Plan

The Missing Ingredient in Your Restaurant Marketing Plan

Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent ... Read More
Your Old Bank Customers are Dying, Look to Generation X

Your Old Bank Customers are Dying, Look to Generation X

Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their ... Read More
Banks use experiential marketing to reach new millennial customers.

Banking on Millennials with Experiential Marketing

3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and ... Read More
stock photos

Choosing the Right Stock Photos for Restaurants

It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a ... Read More
Trade Association Member Retention

Trade Association Member Retention

In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value ... Read More
Guide to Non-Profit Marketing

Do More with Less: An Agency’s Guide to Nonprofit Marketing

Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect ... Read More
The Surprising Secret to Lead Generation

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will ... Read More
Marketing Podcasts You Should Be Listening To

Marketing Podcasts You Should Be Listening To

Podcasts are super popular right now from sports, to relationship advice, to true crime, there's something for everyone. That means ... Read More
How To Stand Out with Campaign Piggy Backing

How To Stand Out with Campaign Piggy Backing

Between Black Friday and Cyber Monday, many retailers are prepping for the influx of e-commerce traffic by offering competitive pricing ... Read More
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