We strategically plan to create a campaign to influence consumers directly by implementing messages, usually with a call to action, that uses personal contact information, ie: phone numbers, mailing addresses and email. These types of campaigns are advantageous to our clients because they reach the consumer directly, increases buzz, and drives them to your business with incentives and can ultimately create a positive return on investment, all done in a trackable, measurable form. With the evolution of internet, direct marketing doesn’t just have to involve elements such as direct mail. It can be emails and we now have the ability to capture personal information through internet ads, following trends through cookies. You can thank the internet for increasing our abilities to stalk people more efficiently.

 


 

6 Things I Love About a Good Vanity URL

6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website meant that a business was at least somewhat ahead of the e-business curve. If your business owned one of the less than 3,000 websites in 1994, for example, you could feel pretty confident that, in a relatively small marketplace, both currentRead more

Podcast Marketing 101- Where Do I Start?

Podcast Marketing 101- Where Do I Start?
So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats! But then you start Googling around and you’re overwhelmed by all the details you have to figure out. Never fear! We’re here to help you with the basics. Try dividing upRead more

To Podcast or Not to Podcast

To Podcast or Not to Podcast
Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly they can create a ton of value for your brand, done poorly they can waste a lot of time and damage your reputation. If you’ve been considering podcast marketing, hereRead more

Building Buzz with Teaser Campaigns

Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more

Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities

Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities
With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, it presents a unique opportunity for businesses— weather based marketing. This strategy utilizes real time weather data to trigger ads and personalize marketing messages based on your audience’s local weather.Read more

Best Baseball Giveaways

Best Baseball Giveaways
With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about next year. But whatever their record and rank, they all face the same challenge- How to put butts in seats?! For all 30 MLB teams an easy answer is betterRead more

PR vs. Marketing: Who’s the Heavyweight?

PR vs. Marketing: Who’s the Heavyweight?
When figuring out how to promote your company, marketing and public relations (PR) are two tactics often thrown around the conference room. You might ask, are they interchangeable? Do we really need both? With how often they are discussed together, it’s easy to blur their specific functions and lump them into one checkbox. Let’s startRead more

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