The Cyphers Agency #MusicMonday Inspired Playlist

There’s rarely a silent moment in our office. The sounds of Top 40 Hits, Motown classics or ’80s favorites fill the air and fuel our creative vibe from that first coffee to lights out. Check out the songs that have inspired a few of us this #MusicMonday! Katie: “Fall In Line” by Christina Aguilera ft. Demi LovatoRead more

Meet Dana, Our New Account Intern!

Hi everyone, my name is Dana Steffen and I am the new Account intern here at The Cypher’s Agency! I am a recent Business graduate from Towson University as well as a new Maryland resident! Following graduation, I moved to Baltimore’s Federal Hill neighborhood. It has only been a few months, but I now haveRead more

The Cyphers Agency Playlist

Happy Friday and happy first day of December! The colder it gets and the closer the holidays become, motivation can lack just a tad (sorry, Dave!). Luckily we’re a music loving office and we’ve put together a playlist of songs that keep us focused, make us happy, help us through the day or are justRead more

Do You Still Need an Agency?

The prevalence of large stock libraries, easy to use and affordable drag-and-drop visual and web design tools paired with inexpensive freelance marketplaces have led to questions around the necessity of hiring a professional designer, developer or agency. Obtaining original design, smart strategy, and high performing digital is unlikely without investment. You can pump out socialRead more

The Problems with Outsourcing Design

Outsourcing is quickly becoming the ‘trendy new thing’ and answers the question to the ills of poor design, and the need to reduce costs in cash strapped days. Any way to make design needs cheaper and faster is extremely desirable. But, is it right? Rapidly taking up an idea without considering its suitability to theRead more

3 Ways to Win Over Consumers with Halloween Marketing

Halloween is upon us, and with it comes the opportunity to use some creative and unique marketing tactics to win over consumers. Here are some fun ways to weave some real-time marketing strategies into your holiday plans. We certainly had fun doing it for our clients! Interactive Experience Experiential marketing is a promotional strategy thatRead more

Best Baseball Giveaways

Baltimore orioles wine stopper
With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about next year. But whatever their record and rank, they all face the same challenge- How to put butts in seats?! For all 30 MLB teams an easy answer is betterRead more

Meet Kelly, Our Newest Digital Marketing Coordinator

Hi everyone! I’m back! My name is Kelly Flanagan, and I am the new Digital Marketing Coordinator! Returning after back to back internships at The Cyphers Agency in the summers of 2014 and 2015, I am so excited to continue growing here! After graduating from The Catholic University of America with a degree in MediaRead more

Are You Media Friendly?

Whether you’re excited to field your first interview or you consider yourself an old pro, ask yourself: am I media friendly? This entails having your website in order, establishing media protocols and keeping priorities in check. We’ve created a checklist to maximize your media relations:   Check your website. You should have basic FAQ informationRead more

Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social media has a completely different meaning for them. It’s not just a platform for keeping up with friends, but a way for them to engage and interact with brands. ShoppercentricRead more