The Cyphers Agency #MusicMonday Inspired Playlist

There’s rarely a silent moment in our office. The sounds of Top 40 Hits, Motown classics or ’80s favorites fill the air and fuel our creative vibe from that first coffee to lights out. Check out the songs that have inspired a few of us this #MusicMonday! Katie: “Fall In Line” by Christina Aguilera ft. Demi LovatoRead more

A Day In The Life of an Intern

Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a glimpse into a typical day as her. Breakfast is the most important meal of the day! Wakey wakey! Starting with some social monitoring Keep an eye on the non-virtual worldRead more

The Sport of Storytelling

Sport of Storytelling in TV Ads
We’ve all been there. You watch a tv spot that’s so artfully done and creates such emotional intensity that by the time it’s over you’re blinking like crazy and trying hard to swallow the lump in your throat before anyone notices that you almost cried at a commercial of all things. Storytelling in advertising isRead more

What “Marketing Integration” Really Means Today

Marketing Integration Meaning
Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and digital, through paid, earned and owned media. However, true integration now means more: interacting with prospects and customers in ways that build a real relationship with your brand: The customer’sRead more

The New Jersey REALTOR® Magazine Gets a Home Makeover

Rebranding design for NJ Realtor Magazine
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across all collateral, including the  magazine that the organization publishes. We were thrilled to help revamp the magazine with a new design using the new brand elements. The goal was toRead more

7-11’s Gift to You

7 / 11 Day
  Heads up everyone, tomorrow is 7-11 Day which means free slurpees! And this year 7-11 have taken it to a whole new level by giving out free food all week when you download their app. While celebrating 7-11’s 87th birthday, the app will be customers’ gateway to scoring some refreshing drinks, cookies, and candy from theRead more

A Protein Packed Blog Post (Maybe)

For years I’ve been doing creative for one of our favorite clients:The National Chicken Council. With each campaign, we discuss new strategies and often come back to the biggest differentiator: it is packed full of protein. Over the years, the trends in healthy eating have jumped all over the place from low carb to lowRead more

Social Media Marketing IS “media.”

Social Media Fees
In a bygone era of advertising, ad agencies thrived off 15 percent commissions from multi-million-dollar advertising accounts. Today’s advertising market isn’t so lucrative. Or simple. For the past 10+ years, commissions have yielded to fee-based pricing models, where agencies are paid for the work they put in. For years this has been widely accepted asRead more

A new brand with a lotta’ zestt!

Zestt Home Decor Marketing
The Cyphers Agency would like to welcome zestt, our newest client partner to the TCA family. Zestt is an incredible new home décor brand that’s shaking things up in the online world of home accessory shopping. The brand offers a beautiful line of home décor products as well as the resources and guidance to helpRead more