Thinking Outside the Box for Valentine’s Day Marketing

Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to be a flower shop, candy store or jeweler to get creative with marketing around this holiday. Here are some of our favorite “outside-the-box” Valentine’s Day themed advertising campaigns from recentRead more

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of our most cherished holiday ads throughout the years. M&Ms Christmas Commercial: THEY DO EXIST! This classic M&Ms commercial has aired every Christmas since 1996. It cleverly juxtaposes a disbelief inRead more

Super Bowl 50: Ad Recap

When it comes to the Super Bowl, the commercials can be just as fun to watch as the game. Everyone knows they’re the best ads, costing about $5 million per 30-seconds. For the Super Bowl, advertisers have to come up with creative ways to gain the attention of more than 100 million viewers and find a way to stand outRead more

6 Big Trends Impacting Your 2015 Marketing Plan

It’s not too late to sharpen your strategy and tactics for the New Year. Most of the topics may look familiar, but each is evolving fast. In the coming weeks we’ll dive into a more in-depth post on each trend, but here’s a good overview: 1 – SEO Redux – Don’t assume you have “thatRead more

Super Bowl Commercial Favorites

Best Super Bowl Ads of 2014
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were bad (it was all lack of strategic messaging anyway) and just let you enjoy the great spots.   Budweiser – “Puppy Love” How could you not love a commercial aboutRead more

Ron Burgundy, You’ve Done it Again!

Will Ferrell and Peyton Manning
We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the Ron Burgundy-hosted Dodge commercials, to Jockey’s new “I’m kind of a big deal” underwear. Everyone has their ideas on whether it’s a revolutionary strategy or just plain overexposure. We won’tRead more