3 Ways Trade Associations Can Use News Monitoring for Investor Relations

You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association abreast of critical industry issues and trends. But, have you considered how this tool could also benefit your organization’s investor relations? Through the proactive, customizable searches and robust analytics these services provide, you can useRead more

5 Creative Ways for Nonprofits to Get Press Coverage

Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can promote their missions and attract donations throughout the year through nonprofit public relations efforts. Nonprofits are particularly well-primed to do so through public relations due to several factors: They are seeking media coverage that willRead more

Trade Association Member Retention

In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade association membership is just as important as attracting new members. It is a delicate balance of sharing the important work you are doing on their behalf while not flooding theirRead more

Do More with Less: An Agency’s Guide to Nonprofit Marketing

Guide to Non-Profit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience to ultimately motivate them to donate— all with little to no budget? On top of that, audiences are constantly evolving with how they want to be engaged. Managing these ever-changingRead more

Brand Development: Breaking Down the Process

A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As you develop a brand strategy, it begins by setting business goals and objectives. Why are you creating, updating, repositioning your brand? Now you can use this as a basis forRead more

Leveraging Promotional Products for Brand Awareness at Your Next Event

Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them for the long haul. Check out these 3 tips for leveraging promotional products at your next event. 1. Understand your audience In order to leave a lasting impression on yourRead more

Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Ways to Get PR Event Coverage
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be to convince media to attend an event and generate PR event coverage. Unless you can promise a very high-impact announcement (for example, a trial verdict) or a very high-action happeningRead more

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, I get it. Consumer marketing is increasingly more competitive and consumer attention spans are shrinking. So it’s not surprising that KPI’s (Key Performance Indicators) are shifting away from awareness andRead more

A Campaign Promoting a Non-Traditional Conference: AFFI-CON 2019

AFFI-CON, hosted by the American Frozen Food Institute (AFFI), is an event for frozen food and beverage makers, industry suppliers, and logistical partners. AFFI-CON is a non-traditional conference, however. While education sessions and networking events are woven throughout the week, this event is about doing actual business. The primary goal of this event is toRead more

Bringing Composites to Life in the Automotive Industry

The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most of the audience knows that lighter weight composite parts help improve gas mileage, but some don’t yet appreciate many additional benefits these materials offer. Our challenge was that our onlyRead more