Brand Development: Breaking Down the Process

A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As you develop a brand strategy, it begins by setting business goals and objectives. Why are you creating, updating, repositioning your brand? Now you can use this as a basis forRead more

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, I get it. Consumer marketing is increasingly more competitive and consumer attention spans are shrinking. So it’s not surprising that KPI’s (Key Performance Indicators) are shifting away from awareness andRead more

Subscription Boxes: How to Attract (and Keep) New Business

The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with thousands of merchants available and nearly 19 million subscribers. From pet treats, to meal kits, clothes, makeup and other lifestyle/niche products, a customer has a box of specified items delivered straight to their door. WhileRead more

It’s Time to Talk About Over-the-Top Advertising

Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. Streaming media, better known as OTT (over-the-top) or video on-demand, is any device or service that is used to stream digital content to a TV, personal computer, mobile device, orRead more

Research: A Work of Art

Creative marketing research techniques
Research fuels all the truly great ideas marketers use today. Any good researcher will tell you the more information and data you can gather, the better. Ideally you’d be able to use several methodologies to gather as much information as possible to create the most detailed picture of the market, target audience, competitors, etc. ButRead more

A Whole New (CPG) World

As I recently read through Gartner’s predictions for the impact of converging technology in consumer goods manufacturing in 2013 I couldn’t help but get excited about the future of the CPG world in the coming months. According to Gartner’s research, the consumer goods market is ripe for brands and leaders to invest in and leverageRead more

Advertisers Pay Attention – Women are More Active on Social Networks than Men

It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards them. Since the social network boom has dramatically increased over the past couple of years, and with the new Facebook Timeline layouts and the ability to brand YouTube and TwitterRead more