Measurement Mistakes for Social Media Campaigns

When it comes to social media marketing, there are a lot of people who assume it’s as easy as post and profit. However, there are crucial initial steps that must be taken in order for a social media strategy to be effective. Unfortunately, the majority of those important steps are often overlooked or carried outRead more

A Day In The Life of an Intern

Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a glimpse into a typical day as her. Breakfast is the most important meal of the day! Wakey wakey! Starting with some social monitoring Keep an eye on the non-virtual worldRead more

A Campaign to Promote Early Detection of Skin Cancer

Get Checked for Skin Cancer Website
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about the importance of early detection. The 5-year survival rate for patients whose melanoma is detected early is about 97%. The 5-year survival rate falls to 15% for those with advancedRead more

Scoring Big with March Madness Campaigns

For sports fans, “March Madness” is an excuse to watch a lot of college basketball that is full of upsets and excitement. For marketers, it represents an opportunity to capitalize on revenue opportunities. Some of the brands doing it best this year are: Buffalo Wild Wings – This is a somewhat obvious brand that wouldRead more

Social Media Marketing IS “media.”

Social Media Fees
In a bygone era of advertising, ad agencies thrived off 15 percent commissions from multi-million-dollar advertising accounts. Today’s advertising market isn’t so lucrative. Or simple. For the past 10+ years, commissions have yielded to fee-based pricing models, where agencies are paid for the work they put in. For years this has been widely accepted asRead more

When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend

  With photo sharing becoming all the rage, it is time for food brands to get serious about serving up delicious photos with social media.  It is no secret that on social, photos are all the hype.  There are even social platforms like Pinterest, Instagram and Tumblr who are completely photocentric, and a multitude ofRead more

Pinterest: An SEO Specialist’s New Best Friend

Improve search engine optimization with Pinterest
As many Search Engine Optimization specialists can tell you, SEO often requires creative, out-of-the-box thinking in order to find new and effective ways build relevant links and manage pertinent keywords to keep sites optimized. They are always checking out new tools and looking for ways to help support these everyday efforts. Our SEO gurus haveRead more