Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for animals and refer patients to outside specialists for treatment, CVRC’s medical experts facilitate all types of pet care under one roof. That means if a pet has a medical conditionRead more

Marketing Podcasts You Should Be Listening To

Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a list of our top marketing podcasts! Marketing Over Coffee    Where You Can Listen: Spotify and on their website Avg. Show Length: 20 minutes to 1 hours Description: Marketing OverRead more

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more

The Do’s and Don’ts of Using Memes on Social Media

A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across social media networks. They usually have a somewhat hidden meaning that speaks about a popular culture reference. When you login to your social media accounts, chances are you will see plenty of memes being shared among yourRead more

Measurement Mistakes for Social Media Campaigns

When it comes to social media marketing, there are a lot of people who assume it’s as easy as post and profit. However, there are crucial initial steps that must be taken in order for a social media strategy to be effective. Unfortunately, the majority of those important steps are often overlooked or carried outRead more

Join us for a Social Media Session with the AFP

We’re excited to announce that we will be speaking at the AFP, Association of Fundraising Professionals, Maryland Chapter’s annual Fundraising Day in Maryland on Monday, May 9th, a day-long workshop designed for fundraisers at all levels of experience and in all types of organizations. Our session, “The latest ways to leverage social media to maximize fundraising success,” willRead more

Top 3 Reasons to Implement a Reputation Management Strategy

Online reputation management can be described as the process of monitoring, identifying and influencing users who are talking about your brand. An effective reputation management strategy can increase brand awareness. In today’s society, people are more likely to go online when they have a problem or require information regarding a specific product or service. IfRead more

A Day In The Life of an Intern

Interns get to do a little bit of everything. Our summer intern, Kelly, spends her time blogging, managing social media and eating candy! Here is a glimpse into a typical day as her. Breakfast is the most important meal of the day! Wakey wakey! Starting with some social monitoring Keep an eye on the non-virtual worldRead more

A Campaign to Promote Early Detection of Skin Cancer

Get Checked for Skin Cancer Website
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about the importance of early detection. The 5-year survival rate for patients whose melanoma is detected early is about 97%. The 5-year survival rate falls to 15% for those with advancedRead more