Hey, Steve!

Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years and is an essential member of Team PR. When he’s not pitching away at work, you can find him paddle boarding or walking his dog in Annapolis, or at his family’s farm in upstate NewRead more

Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Ways to Get PR Event Coverage
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be to convince media to attend an event and generate PR event coverage. Unless you can promise a very high-impact announcement (for example, a trial verdict) or a very high-action happeningRead more

How to Dress for a TV Interview

Cameras, lights and microphones, oh my — a TV interview can be overwhelming, especially for first-timers with a bounty of talking points and facts swimming through their minds. To make matters worse, you also have to dress the part! And poor wardrobe choices can truly wreak havoc on what should be a valuable opportunity. EverRead more

Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for animals and refer patients to outside specialists for treatment, CVRC’s medical experts facilitate all types of pet care under one roof. That means if a pet has a medical conditionRead more

Meet Our New PR Intern, Emily!

Hi everyone! My name is Emily Bringley, and I am the new PR Intern! I am thrilled for the opportunity to be a part of The Cyphers Agency. I am really looking forward to working with Katie, and learning more from her about public relations and media strategies. I am pursuing my Bachelor’s of CommunicationRead more

PR Bridging 101: How to Answer the Unexpected Question

Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And then it happens—the reporter asks you a question you either don’t know the answer to or don’t want to discuss. Fortunately, you can avoid the deer-in-headlights panic by employing a bridging technique. Bridging refers toRead more