How to Dress for a TV Interview

Cameras, lights and microphones, oh my — TV interviews can be overwhelming, especially for first-timers with a bounty of talking points and facts swimming through their minds. To make matters worse, you also have to dress the part! And poor wardrobe choices can truly wreak havoc on what should be a valuable opportunity. Ever beenRead more

Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for animals and refer patients to outside specialists for treatment, CVRC’s medical experts facilitate all types of pet care under one roof. That means if a pet has a medical conditionRead more

Meet Our New PR Intern, Emily!

Hi everyone! My name is Emily Bringley, and I am the new PR Intern! I am thrilled for the opportunity to be a part of the Cyphers Agency. I am really looking forward to working with Katie, and learning more from her about public relations and media strategies. I am pursuing my Bachelor’s of CommunicationRead more

PR Bridging 101: How to Answer the Unexpected Question

Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And then it happens—the reporter asks you a question you either don’t know the answer to or don’t want to discuss. Fortunately, you can avoid the deer-in-headlights panic by employing a bridging technique. Bridging refers toRead more

Grain Foods Campaign Leverages Influencers for National Impact

Our client Grain Foods Foundation (GFF) ultimately wants to reach consumers with their message that grains are an important, nutritious part of our diet, especially as we age. In marketing today, if we can effectively connect with “Influencers” in a particular industry, our message will in turn reach consumers. Influencers are individuals who have theRead more

Are You Media Friendly?

Whether you’re excited to field your first interview or you consider yourself an old pro, ask yourself: am I media friendly? This entails having your website in order, establishing media protocols and keeping priorities in check. We’ve created a checklist to maximize your media relations:   Check your website. You should have basic FAQ informationRead more

PR vs. Marketing: Who’s the Heavyweight?

When figuring out how to promote your company, marketing and public relations (PR) are two tactics often thrown around the conference room. You might ask, are they interchangeable? Do we really need both? With how often they are discussed together, it’s easy to blur their specific functions and lump them into one checkbox. Let’s startRead more