Meet Our New PR Intern, Emily!

Hi everyone! My name is Emily Bringley, and I am the new PR Intern! I am thrilled for the opportunity to be a part of the Cyphers Agency. I am really looking forward to working with Katie, and learning more from her about public relations and media strategies. I am pursuing my Bachelor’s of CommunicationRead more

PR Bridging 101: How to Answer the Unexpected Question

Imagine yourself heading into a media interview; your enthusiasm is running high and you’re equipped with your talking points. And then it happens—the reporter asks you a question you either don’t know the answer to or don’t want to discuss. Fortunately, you can avoid the deer-in-headlights panic by employing a bridging technique. Bridging refers toRead more

Grain Foods Campaign Leverages Influencers for National Impact

Our client Grain Foods Foundation (GFF) ultimately wants to reach consumers with their message that grains are an important, nutritious part of our diet, especially as we age. In marketing today, if we can effectively connect with “Influencers” in a particular industry, our message will in turn reach consumers. Influencers are individuals who have theRead more

Are You Media Friendly?

Whether you’re excited to field your first interview or you consider yourself an old pro, ask yourself: am I media friendly? This entails having your website in order, establishing media protocols and keeping priorities in check. We’ve created a checklist to maximize your media relations:   Check your website. You should have basic FAQ informationRead more

PR vs. Marketing: Who’s the Heavyweight?

When figuring out how to promote your company, marketing and public relations (PR) are two tactics often thrown around the conference room. You might ask, are they interchangeable? Do we really need both? With how often they are discussed together, it’s easy to blur their specific functions and lump them into one checkbox. Let’s startRead more

Join us for an Interactive Visual Content Workshop

Visual Content Workshop
Join us on April 1, 2016 from 8:30-10 a.m. for an interactive visual content workshop at the T. Rowe Price Finance Lab at Towson University. Our Creative Director, Darren Easton will be leading the session with Jeffrey Davis, former chapter president of PRSA, and other design and social media experts from our team. Public relations professionalsRead more

Defend Your Brand Image at What Cost?

Recently, Chick-Fil-A has been making the news again and not for its delicious chicken sandwiches. Chick-fil-A’s President Dan Cathy caused controversy when he stated that his company backs the traditional family unit when asked about same-sex marriage. Many decided to boycott Chick-fil-A after this statement. But are the opinions of the company president the sameRead more