Pinterest is about more than food, fashion and crafts

Pinterest has been around for three years. It’s still shocks me to learn how many brands are missing out on a huge opportunity to leverage this platform in their marketing. I will admit there are a lot of misconceptions out there about Pinterest. When you add in the confusion on how to use the networkRead more

Cut Through the Advertising Noise This Holiday Season

Is it just me or are stores putting out Christmas decorations earlier and earlier each year? I was in a store (that I will not name because I absolutely love shopping there and don’t want to call them out) shopping for Halloween decorations and I only had two aisles to choose from because the ChristmasRead more

Popular Holiday Ad Campaigns of 2016

The holidays can leave you feeling stressed out. Between shopping and entertaining, it can feel like you have a second job from November until the end of the year. In an effort to keep consumers entertained during this busy time, companies have come up with clever holiday advertising campaigns. Here are two of my favorite holiday adRead more

Food brands positioned properly can do no wrong. As long as you know how to do it.

Special K Workout
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things mean, but the most misunderstood is positioning. When it is done right, a properly positioned brand can do no wrong. No particular vertical has benefitted more from positioning than theRead more

The power of Visa and ICBA through one integrated campaign.

Visa and ICBA ad
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through strategic messaging for a series of ads featuring Visa Checkout, Visa Credit, and fraud prevention the concepts were then executed into print and digital ads for the campaign.   TheRead more

A Peek Behind the PRS Curtain

Factory tour of Paul Reed Smith
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand you’re not intimately familiar with? That’s why we spend countless hours researching brands and meeting with leadership teams to understand their history, mission, processes, products and audiences. But there’s noRead more

A new brand with a lotta’ zestt!

Zestt Home Decor Marketing
The Cyphers Agency would like to welcome zestt, our newest client partner to the TCA family. Zestt is an incredible new home décor brand that’s shaking things up in the online world of home accessory shopping. The brand offers a beautiful line of home décor products as well as the resources and guidance to helpRead more

Skin Care Case Study: Branded Packaging Gets Product on Shelves

CPG Marketing gets products on shelf with branding
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product, a passionate leadership team and a modest budget, the brand’s management was seeking the most effective way to create retail partnerships for national distribution while connecting with consumers to createRead more

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were clearly ready to spend more in this category. However, retail buyers did not think their customers needed a “better mousetrap” when it came to the basic concept of a toothbrush.Read more