Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which team would win, what Justin Timberlake would sing, and whose commercials would be good, bad, and ugly. Winner? The Eagles in a 41-33 shootout whose 1,152 offensive yards were theRead more

Pinterest is about more than food, fashion and crafts

Pinterest has been around for three years. It’s still shocks me to learn how many brands are missing out on a huge opportunity to leverage this platform in their marketing. I will admit there are a lot of misconceptions out there about Pinterest. When you add in the confusion on how to use the networkRead more

Cut Through the Advertising Noise This Holiday Season

Is it just me or are stores putting out Christmas decorations earlier and earlier each year? I was in a store (that I will not name because I absolutely love shopping there and don’t want to call them out) shopping for Halloween decorations and I only had two aisles to choose from because the ChristmasRead more

Popular Holiday Ad Campaigns of 2016

The holidays can leave you feeling stressed out. Between shopping and entertaining, it can feel like you have a second job from November until the end of the year. In an effort to keep consumers entertained during this busy time, companies have come up with clever holiday advertising campaigns. Here are two of my favorite holiday adRead more

Food brands positioned properly can do no wrong. As long as you know how to do it.

Special K Workout
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things mean, but the most misunderstood is positioning. When it is done right, a properly positioned brand can do no wrong. No particular vertical has benefitted more from positioning than theRead more

The power of Visa and ICBA through one integrated campaign.

Visa and ICBA ad
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through strategic messaging for a series of ads featuring Visa Checkout, Visa Credit, and fraud prevention the concepts were then executed into print and digital ads for the campaign.   TheRead more

A Peek Behind the PRS Curtain

Factory tour of Paul Reed Smith
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand you’re not intimately familiar with? That’s why we spend countless hours researching brands and meeting with leadership teams to understand their history, mission, processes, products and audiences. But there’s noRead more