Take a Fresh Look at Your Media Plan

Keep Calm and Carry On Media Planning
It’s that time of year again. Whether you love it or hate it, media planning season is upon us. It’s time to start crunching numbers and evaluating needs for 2014. Even the best media planners can get stuck in the same patterns year over year, gradually decreasing the effectiveness of the plan. Never fear, ourRead more

The New Media Planner

Planning today is so much more complex and important than years ago. Back in the day, planners had to answer such simple questions such as where to place ads and how many times it would run a week. Every time I see the media gal make an appearance in AMC’s Mad Men, I just laugh.Read more