Show Me The Money

Show Me the Money
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Until very recently, there was a fair amount of truth in John Wanamaker’s famous quip from the 19th century.   Today, thanks in large part to the Internet; we can track many aspects of consumer behavior and the buyingRead more

Super Bowl Commercial Favorites

Best Super Bowl Ads of 2014
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were bad (it was all lack of strategic messaging anyway) and just let you enjoy the great spots.   Budweiser – “Puppy Love” How could you not love a commercial aboutRead more

Our 2014 To Do List

  Joey Adams said it well, “May your troubles last as long as your new year resolutions.” We know resolutions don’t always last long, but as a team, we’re always striving to get better at all the things we do. Whether you call them resolutions, goals or aspirations, here are some of the things TCAersRead more

Ron Burgundy, You’ve Done it Again!

Will Ferrell and Peyton Manning
We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the Ron Burgundy-hosted Dodge commercials, to Jockey’s new “I’m kind of a big deal” underwear. Everyone has their ideas on whether it’s a revolutionary strategy or just plain overexposure. We won’tRead more

6 Ways to Break Through Email Marketing Clutter

Getting people to open an email is a difficult thing. Sometimes I even have trouble getting my friends and family to open and respond to emails, and I already know them! It’s exponentially harder to create strong open and click through rates when it comes to email marketing. We’ve covered the discussion about when to send emails, butRead more

A new brand with a lotta’ zestt!

Zestt Home Decor Marketing
The Cyphers Agency would like to welcome zestt, our newest client partner to the TCA family. Zestt is an incredible new home décor brand that’s shaking things up in the online world of home accessory shopping. The brand offers a beautiful line of home décor products as well as the resources and guidance to helpRead more