Holiday Design-Palooza

Season's Pizza New Years Specials on Twitter
Here at the Cyphers Agency, we’ve been busy dreaming up holiday promotions for our clients. See a few we created recently: Other agencies have also been hard at work this year end. Here are a few campaigns that caught my eye – Kmart and Joe Boxer’s fun dancing pregnant jammie ladies –   Apple’s touchingRead more

6 Big Trends Impacting Your 2015 Marketing Plan

It’s not too late to sharpen your strategy and tactics for the New Year. Most of the topics may look familiar, but each is evolving fast. In the coming weeks we’ll dive into a more in-depth post on each trend, but here’s a good overview: 1 – SEO Redux – Don’t assume you have “thatRead more

What “Marketing Integration” Really Means Today

Marketing Integration Meaning
Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and digital, through paid, earned and owned media. However, true integration now means more: interacting with prospects and customers in ways that build a real relationship with your brand: The customer’sRead more

The New Jersey REALTOR® Magazine Gets a Home Makeover

Rebranding design for NJ Realtor Magazine
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across all collateral, including the  magazine that the organization publishes. We were thrilled to help revamp the magazine with a new design using the new brand elements. The goal was toRead more

Our Latest Campaign: It Totally Dominated

If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses and metro rail cars. In celebration of Community Bank Month (April), the Independent Community Bankers of America (ICBA) launched a campaign to promote benefits ofRead more

Milk Gets a Strategy Makeover

Milk Life Ad Campaign
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving away from the “Got Milk” tagline after almost 20 years. While the old “Got Milk” campaigns will always be near and dear to my heart, I’m definitely on board with theRead more

A Peek Behind the PRS Curtain

Factory tour of Paul Reed Smith
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand you’re not intimately familiar with? That’s why we spend countless hours researching brands and meeting with leadership teams to understand their history, mission, processes, products and audiences. But there’s noRead more