The New Jersey REALTOR® Magazine Gets a Home Makeover

Rebranding design for NJ Realtor Magazine
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across all collateral, including the  magazine that the organization publishes. We were thrilled to help revamp the magazine with a new design using the new brand elements. The goal was toRead more

Our Latest Campaign: It Totally Dominated

If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses and metro rail cars. In celebration of Community Bank Month (April), the Independent Community Bankers of America (ICBA) launched a campaign to promote benefits ofRead more

Milk Gets a Strategy Makeover

Milk Life Ad Campaign
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving away from the “Got Milk” tagline after almost 20 years. While the old “Got Milk” campaigns will always be near and dear to my heart, I’m definitely on board with theRead more

A Peek Behind the PRS Curtain

Factory tour of Paul Reed Smith
The importance of understanding the brands we work on as marketers cannot be overstated. After all, how can you do amazing things for a brand you’re not intimately familiar with? That’s why we spend countless hours researching brands and meeting with leadership teams to understand their history, mission, processes, products and audiences. But there’s noRead more

Show Me The Money

Show Me the Money
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Until very recently, there was a fair amount of truth in John Wanamaker’s famous quip from the 19th century.   Today, thanks in large part to the Internet; we can track many aspects of consumer behavior and the buyingRead more

Super Bowl Commercial Favorites

Best Super Bowl Ads of 2014
Well here it is. The Cyphers Agency’s list of our favorite Super Bowl commercials. We’ll spare you the lectures on why the bad ones were bad (it was all lack of strategic messaging anyway) and just let you enjoy the great spots.   Budweiser – “Puppy Love” How could you not love a commercial aboutRead more

Our 2014 To Do List

  Joey Adams said it well, “May your troubles last as long as your new year resolutions.” We know resolutions don’t always last long, but as a team, we’re always striving to get better at all the things we do. Whether you call them resolutions, goals or aspirations, here are some of the things TCAersRead more