Helping AMVETS Better Serve Those Who Serve Our Country

AMVETS Website Design and Development
AMVETS was overdue for a major overhaul of their web presence. Their new site needed to be mobile-friendly and provide a far more effective tool for members, families and supporters. AMVETS serves veterans of all ages – from the Korean and Vietnam eras to vets returning from Iraq and Afghanistan. This means their users rangeRead more

The power of Visa and ICBA through one integrated campaign.

Visa and ICBA ad
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through strategic messaging for a series of ads featuring Visa Checkout, Visa Credit, and fraud prevention the concepts were then executed into print and digital ads for the campaign.   TheRead more

Trade Association Rebrand Challenge

Grains Food Foundation Website
The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own member companies. Creating a cohesive brand identity for an association is therefore particularly challenging. It is no wonder they had developed various logos and looks over time, including a separateRead more

Holiday Design-Palooza

Season's Pizza New Years Specials on Twitter
Here at the Cyphers Agency, we’ve been busy dreaming up holiday promotions for our clients. See a few we created recently: Other agencies have also been hard at work this year end. Here are a few campaigns that caught my eye – Kmart and Joe Boxer’s fun dancing pregnant jammie ladies –   Apple’s touchingRead more

6 Big Trends Impacting Your 2015 Marketing Plan

It’s not too late to sharpen your strategy and tactics for the New Year. Most of the topics may look familiar, but each is evolving fast. In the coming weeks we’ll dive into a more in-depth post on each trend, but here’s a good overview: 1 – SEO Redux – Don’t assume you have “thatRead more

What “Marketing Integration” Really Means Today

Marketing Integration Meaning
Marketing integration used to just refer to coordinating various channels so your audience would receive consistent messaging and greater frequency. This meant across traditional and digital, through paid, earned and owned media. However, true integration now means more: interacting with prospects and customers in ways that build a real relationship with your brand: The customer’sRead more