3 Ways to Win Over Consumers with Halloween Marketing

Halloween is upon us, and with it comes the opportunity to use some creative and unique marketing tactics to win over consumers. Here are some fun ways to weave some real-time marketing strategies into your holiday plans. We certainly had fun doing it for our clients! Interactive Experience Experiential marketing is a promotional strategy thatRead more

Best Baseball Giveaways

Baltimore orioles wine stopper
With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about next year. But whatever their record and rank, they all face the same challenge- How to put butts in seats?! For all 30 MLB teams an easy answer is betterRead more

Advice to a First Time Creative Director

When I was first asked to write this post, I submitted my copy in less than a minute. It read: “run”. Was I really just kidding with my beloved digital marketing team or was I serious? Honestly I could not imagine a more rewarding profession. But before you think it’s just like the glamorous depictionRead more

PR vs. Marketing: Who’s the Heavyweight?

When figuring out how to promote your company, marketing and public relations (PR) are two tactics often thrown around the conference room. You might ask, are they interchangeable? Do we really need both? With how often they are discussed together, it’s easy to blur their specific functions and lump them into one checkbox. Let’s startRead more

Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social media has a completely different meaning for them. It’s not just a platform for keeping up with friends, but a way for them to engage and interact with brands. ShoppercentricRead more

On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. This year, we decided to take a classic Christmas song and put a spin on it to create the “Seasons Pizza 12 Days of Christmas” campaign featuring giveaways, promotions and online engagementRead more

Technology and Marketing

I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the good and bad associated with it, there’s no doubt that technology has certainly changed the playing field for marketing. The biggest thing being that technology has made it possible toRead more

#TBT Jingles and How They Still Work

We’ve all had days where we can’t stop humming a short catchy tune that we either heard on the radio or saw on television. We’ve all heard them… “Like a good neighbor, State Farm is there.” “I am stuck on Band-Aid brand, cause Band-Aid stuck on me.” “Give me a break, give me a break, breakRead more

10 Questions to Ask During Your Search for an Advertising Agency

Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering increasing your marketing efforts by hiring an advertising agency. You are not happy with your current marketing firm and want to see a change. If this describes your situation, chances areRead more

These summer ad campaigns are hot

Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are creating summer ad campaigns to encourage consumers to buy their products. Here are some of our favorites: Pepsi To kick off their summer ad campaign #SayItWithPepsi, Pepsi has created 100 5-secondRead more

Learn how your team could benefit from agile marketing

agile marketing
As marketers, we’re always looking to launch campaigns faster and increase ROI. Recently, our industry has started to embrace a new methodology that is based on something that the tech industry uses for project management – agile software development. We have seen a lot of success adapting these agile marketing concepts to fuel campaigns andRead more