Technology and Marketing

I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the good and bad associated with it, there’s no doubt that technology has certainly changed the playing field for marketing. The biggest thing being that technology has made it possible toRead more

#TBT Jingles and How They Still Work

We’ve all had days where we can’t stop humming a short catchy tune that we either heard on the radio or saw on television. We’ve all heard them… “Like a good neighbor, State Farm is there.” “I am stuck on Band-Aid brand, cause Band-Aid stuck on me.” “Give me a break, give me a break, breakRead more

10 Questions to Ask During Your Search for an Advertising Agency

Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering increasing your marketing efforts by hiring an advertising agency. You are not happy with your current marketing firm and want to see a change. If this describes your situation, chances areRead more

These summer ad campaigns are hot

Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are creating summer ad campaigns to encourage consumers to buy their products. Here are some of our favorites: Pepsi To kick off their summer ad campaign #SayItWithPepsi, Pepsi has created 100 5-secondRead more

Learn how your team could benefit from agile marketing

agile marketing
As marketers, we’re always looking to launch campaigns faster and increase ROI. Recently, our industry has started to embrace a new methodology that is based on something that the tech industry uses for project management – agile software development. We have seen a lot of success adapting these agile marketing concepts to fuel campaigns andRead more

Could Drone-vertising be the Next Big Thing?

A brand + a drone + the sky = drone-vertising. The sky’s the limit with this form of advertising! Unlike a blimp, drones are small, nimble (roughly 6 feet wide) and they can fly low to the ground, unlike traditional advertising platforms. Advertisers can use banners, speakers, promotional message or even give out prizes from a drone! AndRead more

Breaking Discount Rules to Increase Sales

Breaking Discount Rules
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take away from the quality of the offerings. While that still holds true in most cases, we’ve had pretty amazing results working with Seasons Pizza on a discount focused campaign thatRead more

The Power of Emotional Advertising

The Power of Emotional Advertising
As humans, we respond to most situations in an emotional manner. We feel first and think second. As marketers, if we can change the way consumers feel, we can change the way they buy. Without incorporating emotional messaging, it will be very challenging to get consumers to engage with your brand and/or buy your products. Millennials are emotional buyers that are pulled inRead more

A Campaign to Promote Early Detection of Skin Cancer

Get Checked for Skin Cancer Website
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about the importance of early detection. The 5-year survival rate for patients whose melanoma is detected early is about 97%. The 5-year survival rate falls to 15% for those with advancedRead more