Podcast Marketing 101- Where Do I Start?

So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats! But then you start Googling around and you’re overwhelmed by all the details you have to figure out. Never fear! We’re here to help you with the basics. Try dividing upRead more

To Podcast or Not to Podcast

Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly they can create a ton of value for your brand, done poorly they can waste a lot of time and damage your reputation. If you’ve been considering podcast marketing, hereRead more

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more

Designing Websites for Companies with Multiple Locations

When designing a website for a company with many locations the biggest thing to consider is how to get the locations’ relevant and unique information to the customer as efficiently as possible. When building a website, take these points into consideration. What sets each location apart? Here are some examples: Distance from home/current location AddressRead more

Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities

With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, it presents a unique opportunity for businesses— weather based marketing. This strategy utilizes real time weather data to trigger ads and personalize marketing messages based on your audience’s local weather.Read more

Thinking Outside the Box for Valentine’s Day Marketing

Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to be a flower shop, candy store or jeweler to get creative with marketing around this holiday. Here are some of our favorite “outside-the-box” Valentine’s Day themed advertising campaigns from recentRead more

What Makes a Successful Influencer Campaign

In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came up as Blue Water Development tasked us with raising awareness, and ultimately reservations, at their three, luxury, resort-style RV campgrounds located on the Eastern Shore of Delaware and Virginia. Since customaryRead more

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of our most cherished holiday ads throughout the years. M&Ms Christmas Commercial: THEY DO EXIST! This classic M&Ms commercial has aired every Christmas since 1996. It cleverly juxtaposes a disbelief inRead more

Do You Still Need an Agency?

The prevalence of large stock libraries, easy to use and affordable drag-and-drop visual and web design tools paired with inexpensive freelance marketplaces have led to questions around the necessity of hiring a professional designer, developer or agency. Obtaining original design, smart strategy, and high performing digital is unlikely without investment. You can pump out socialRead more