Designing Websites for Companies with Multiple Locations

When designing a website for a company with many locations the biggest thing to consider is how to get the locations’ relevant and unique information to the customer as efficiently as possible. What sets each location apart? Here are some examples: Distance from home/current location Address and how to get there The location’s hours ReviewsRead more

Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities

With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, it presents a unique opportunity for businesses— weather based marketing. This strategy utilizes real time weather data to trigger ads and personalize marketing messages based on your audience’s local weather.Read more

Thinking Outside the Box for Valentine’s Day Marketing

Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to be a flower shop, candy store or jeweler to get creative with marketing around this holiday. Here are some of our favorite “outside-the-box” Valentine’s Day themed advertising campaigns from recentRead more

What Makes a Successful Influencer Campaign

In today’s highly-competitive hospitality market, a common question from clients is “How can we reach mass consumers on a limited budget?” This question came up as Blue Water Development tasked us with raising awareness, and ultimately reservations, at their three, luxury, resort-style RV campgrounds located on the Eastern Shore of Delaware and Virginia. Since customaryRead more

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of our most cherished holiday ads throughout the years. M&Ms Christmas Commercial: THEY DO EXIST! This classic M&Ms commercial has aired every Christmas since 1996. It cleverly juxtaposes a disbelief inRead more

Do You Still Need an Agency?

The prevalence of large stock libraries, easy to use and affordable drag-and-drop visual and web design tools paired with inexpensive freelance marketplaces have led to questions around the necessity of hiring a professional designer, developer or agency. Obtaining original design, smart strategy, and high performing digital is unlikely without investment. You can pump out socialRead more

3 Ways to Win Over Consumers with Halloween Marketing

Halloween is upon us, and with it comes the opportunity to use some creative and unique marketing tactics to win over consumers. Here are some fun ways to weave some real-time marketing strategies into your holiday plans. We certainly had fun doing it for our clients! Interactive Experience Experiential marketing is a promotional strategy thatRead more

Best Baseball Giveaways

Baltimore orioles wine stopper
With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about next year. But whatever their record and rank, they all face the same challenge- How to put butts in seats?! For all 30 MLB teams an easy answer is betterRead more

Advice to a First Time Creative Director

When I was first asked to write this post, I submitted my copy in less than a minute. It read: “run”. Was I really just kidding with my beloved digital marketing team or was I serious? Honestly I could not imagine a more rewarding profession. But before you think it’s just like the glamorous depictionRead more

PR vs. Marketing: Who’s the Heavyweight?

When figuring out how to promote your company, marketing and public relations (PR) are two tactics often thrown around the conference room. You might ask, are they interchangeable? Do we really need both? With how often they are discussed together, it’s easy to blur their specific functions and lump them into one checkbox. Let’s startRead more

Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social media has a completely different meaning for them. It’s not just a platform for keeping up with friends, but a way for them to engage and interact with brands. ShoppercentricRead more

On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. This year, we decided to take a classic Christmas song and put a spin on it to create the “Seasons Pizza 12 Days of Christmas” campaign featuring giveaways, promotions and online engagementRead more