Save Your Ears

Freshman year of college I was a deaf studies major.  The first few classes I took in the major I learned a lot about how quickly we damage our hearing; everything from the car stereo, to concerts, to ear buds from our ipod.  So when I saw this print ad from the National Foundation for the Deaf, it really hitRead more

Killer Headlines

More and more of my Google Reader headlines and email subject lines are steering toward agencies in review, big name retailers pulling out of previously routine media buys, budget cuts, spending decreases, etc.  Then I read this on small agency diary.  There’s some insightful stuff in here.  We all know what happens when sales fallRead more

Crazy Advertising Stunts – Yay or Nay?

It seems that more and more advertisers are trying silly publicity stunts lately in efforts to stand apart from the pack, grab attention and create buzz. They don’t want just a print ad, or a billboard, or a commercial. But when do advertisers cross the line from grabbing attention and standing out, to just irritatingRead more

Oldie But Goodie Marketing Techniques

I came across this great read and thought it was certainly worth sharing. There’s some good stuff in here.  In this industry we’re always striving for something new, as we should be, but its easy to forget about the classic and still effective techniques that are staring us right in the face.  Plus, there are always new ways toRead more

Revealing Movie Trailers – Part 2

Continuing from the last post…. What impresses me about these upcoming movies is that they’re marketing directly to comic book fans in a way that hasn’t been done before.  For the big blockbuster comic book movies like Spiderman, Superman, and Batman, it was easy to market to the general public.  Everyone knows who those superheroesRead more

Revealing Movie Trailers

When I went to see The Dark Knight along with the masses a couple weeks ago I noticed something interesting in the previews.  Two in particular caught my attention: Watchmen and The Spirit.  Both of them referenced people and literature well known in the comic book world, and rarely common knowledge to the general public.  The previewRead more

New Kicks

I thought this very cool collaboration was worth sharing.  I think it’s a great example of marketers in a highly competitive, fast paced industry realizing that effective marketing strategies won’t remain powerful forever (especially once they become such commonplace across the industry).  That strategy here is the long used pro-athlete endorsements that have in recentRead more

Graffiti Artists Like Refrigerators?

In reading through my Creativity emails I stumbled upon General Electric’s series of ads for their new write-on refrigerator.  As you can see, they’re pretty flippin sweet.      The question is, if they plan on actually using these, how will the traditional fridge buying target audience react?  Everyone can see the value of being able toRead more

It’s time to smile again…

Are you satisfied with your smile? Dr. Kian Djawdan can help you get the smile you’ve always wanted. We just launched a new site for their Center for Implant Dentistry.

YouTube Goes Toddler

Most everyone knows there’s a generational gap with technology….you know, the whole understanding that Generations X and Y and are so much faster to adopt and embrace things like texting, instant messaging, blogging, social networking, podcasting, etc.  Well I recently got a shocking lesson from a member of Generation Z (1998 – 2009).  My three year old nephewRead more