What is social marketing?

Here’s the question for the week – “What is social marketing?”. Social marketing uses the same marketing principles used to sell products to consumers as a way to change ideas, behaviors and attitudes and benefit society. An example of social marketing in action is the work done by thetruth.com to end smoking. Social marketing wasRead more

Advertising Questions of the Week

I’m starting a new feature  called the advertising question of the week. Each week we will post a question about advertising and answer it.  The first question is “What is Rick-Rolling?” Just kidding, I think we all know what that is by now. Anyway, the real question is “What is a wild posting?” A wildRead more

Welcome to the Neighborhood

I wanted to share the completed brand image commercial for American Insurance I told you about: The American Insurance brand is all about being the local, neighborly company you can count on for proper coverage. Through an intense search by our team, we successfully found the right neighborhood and talent to represent the brand andRead more

Brand Transformation

I’m especially proud of the branding our Creative Director Darren Easton and his team just completed for School Technology Programs.  Take a look at what the brand looked like before we got it and see if you can figure out what they do or offer?  Any idea? Now take a look at the new branding and try again. Read more

OMG I love your water bottle, it’s SO chic!

Kor Water and RKS Design teamed up to create a new reusable water bottle they’ve dubbed a “personal hydration vessel.”  Selling for $30 Kor and RKS are marketing the personal hydration vessel as a fashion accessory, attempting to achieve something similar to the way Steve Jobs formed the iPod into a fashion must have. So basically they created aRead more

I’d Shop There

I wanted to share the completed Appalachian Spring branding I told you about HERE.  We did some intense research and strategizing to arrive at the new brand.  Appalachian Spring has great product offerings but they were suffering from an old design presence  that didn’t say much about them at all. So a big thanks to Darren Easton and his team for bringingRead more

Save Your Ears

Freshman year of college I was a deaf studies major.  The first few classes I took in the major I learned a lot about how quickly we damage our hearing; everything from the car stereo, to concerts, to ear buds from our ipod.  So when I saw this print ad from the National Foundation for the Deaf, it really hitRead more

Killer Headlines

More and more of my Google Reader headlines and email subject lines are steering toward agencies in review, big name retailers pulling out of previously routine media buys, budget cuts, spending decreases, etc.  Then I read this on small agency diary.  There’s some insightful stuff in here.  We all know what happens when sales fallRead more

Crazy Advertising Stunts – Yay or Nay?

It seems that more and more advertisers are trying silly publicity stunts lately in efforts to stand apart from the pack, grab attention and create buzz. They don’t want just a print ad, or a billboard, or a commercial. But when do advertisers cross the line from grabbing attention and standing out, to just irritatingRead more

Oldie But Goodie Marketing Techniques

I came across this great read and thought it was certainly worth sharing. There’s some good stuff in here.  In this industry we’re always striving for something new, as we should be, but its easy to forget about the classic and still effective techniques that are staring us right in the face.  Plus, there are always new ways toRead more

Revealing Movie Trailers – Part 2

Continuing from the last post…. What impresses me about these upcoming movies is that they’re marketing directly to comic book fans in a way that hasn’t been done before.  For the big blockbuster comic book movies like Spiderman, Superman, and Batman, it was easy to market to the general public.  Everyone knows who those superheroesRead more

Revealing Movie Trailers

When I went to see The Dark Knight along with the masses a couple weeks ago I noticed something interesting in the previews.  Two in particular caught my attention: Watchmen and The Spirit.  Both of them referenced people and literature well known in the comic book world, and rarely common knowledge to the general public.  The previewRead more