A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of consumers cited the difficulty of switching as the primary reason they decided to stay with their current bank.  In today’s digital age of online/mobile banking, bill pay, direct deposits andRead more

The Missing Ingredient in Your Restaurant Marketing Plan

Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent close to home. Even if you have a robust marketing plan in place with local media placements, you’re missing a critical opportunity if you don’t localize your marketing. Yes, itRead more

Banking on Millennials with Experiential Marketing

Banks use experiential marketing to reach new millennial customers.
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their personal finances, but they’re increasingly swapping out traditional brick-and-mortar banks for online options. They are also 2.5 times more likely to switch banks than Baby Boomers, so the pressure toRead more

Choosing the Right Stock Photos for Restaurants

stock photos
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist is, of course, a best-case scenario. However, if you don’t have access or the budget for a full photoshoot, using the right stock photography can drum-up interest and draw businessRead more

Trade Association Member Retention

In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade association membership is just as important as attracting new members. It is a delicate balance of sharing the important work you are doing on their behalf while not flooding theirRead more

Do More with Less: An Agency’s Guide to Nonprofit Marketing

Guide to Non-Profit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience to ultimately motivate them to donate— all with little to no budget? On top of that, audiences are constantly evolving with how they want to be engaged. Managing these ever-changingRead more

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, I get it. Consumer marketing is increasingly more competitive and consumer attention spans are shrinking. So it’s not surprising that KPI’s (Key Performance Indicators) are shifting away from awareness andRead more

Marketing Podcasts You Should Be Listening To

Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a list of our top marketing podcasts! Marketing Over Coffee    Where You Can Listen: Spotify and on their website Avg. Show Length: 20 minutes to 1 hours Description: Marketing OverRead more

Subscription Boxes: How to Attract (and Keep) New Business

The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with thousands of merchants available and nearly 19 million subscribers. From pet treats, to meal kits, clothes, makeup and other lifestyle/niche products, a customer has a box of specified items delivered straight to their door. WhileRead more