Technology and Marketing

I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the good and bad associated with it, there’s no doubt that technology has certainly changed the playing field for marketing. The biggest thing being that technology has made it possible toRead more

Join us for an Interactive Visual Content Workshop

Visual Content Workshop
Join us on April 1, 2016 from 8:30-10 a.m. for an interactive visual content workshop at the T. Rowe Price Finance Lab at Towson University. Our Creative Director, Darren Easton will be leading the session with Jeffrey Davis, former chapter president of PRSA, and other design and social media experts from our team. Public relations professionalsRead more

Could Drone-vertising be the Next Big Thing?

A brand + a drone + the sky = drone-vertising. The sky’s the limit with this form of advertising! Unlike a blimp, drones are small, nimble (roughly 6 feet wide) and they can fly low to the ground, unlike traditional advertising platforms. Advertisers can use banners, speakers, promotional message or even give out prizes from a drone! AndRead more

Breaking Discount Rules to Increase Sales

Breaking Discount Rules
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take away from the quality of the offerings. While that still holds true in most cases, we’ve had pretty amazing results working with Seasons Pizza on a discount focused campaign thatRead more

The Power of Emotional Advertising

The Power of Emotional Advertising
As humans, we respond to most situations in an emotional manner. We feel first and think second. As marketers, if we can change the way consumers feel, we can change the way they buy. Without incorporating emotional messaging, it will be very challenging to get consumers to engage with your brand and/or buy your products. Millennials are emotional buyers that are pulled inRead more

A Campaign to Promote Early Detection of Skin Cancer

Get Checked for Skin Cancer Website
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about the importance of early detection. The 5-year survival rate for patients whose melanoma is detected early is about 97%. The 5-year survival rate falls to 15% for those with advancedRead more

Helping AMVETS Better Serve Those Who Serve Our Country

AMVETS Website Design and Development
AMVETS was overdue for a major overhaul of their web presence. Their new site needed to be mobile-friendly and provide a far more effective tool for members, families and supporters. AMVETS serves veterans of all ages – from the Korean and Vietnam eras to vets returning from Iraq and Afghanistan. This means their users rangeRead more

The power of Visa and ICBA through one integrated campaign.

Visa and ICBA ad
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through strategic messaging for a series of ads featuring Visa Checkout, Visa Credit, and fraud prevention the concepts were then executed into print and digital ads for the campaign.   TheRead more