A “Fast” Ad Message that Actually Delivers

Taylor Bank Ad Message Delivers Speed
It’s mortgage season! We’ve marked the occasion by working with our new client partner, Taylor Bank to develop a new campaign featuring their mortgage services. While it’s a highly competitive market, the team at Taylor Bank made our job easy with some pretty amazing mortgage services. The beauty of getting a mortgage with Taylor BankRead more

Our Latest Campaign: It Totally Dominated

If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses and metro rail cars. In celebration of Community Bank Month (April), the Independent Community Bankers of America (ICBA) launched a campaign to promote benefits ofRead more

Breaking Through the Beer Clutter

Guiness Beer Advertising
I’m in love with Guinness’ new spot. And not just because it’s got an amazing story to tell with the perfect music bed and a surprise pay off. I’m in love with it because it’s refreshing (no pun intended) to see a beer brand take a different approach in a very crowded marketplace. These daysRead more

Creating a Powerful Brand to Jump off the Shelf

Coral Actives Skin Care Packaging
It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product embodies the brand and commands attention on highly competitive retail shelves. This was our challenge when working on a recent brand development project for a new acne skincare product line,Read more

Pinterest: An SEO Specialist’s New Best Friend

Improve search engine optimization with Pinterest
As many Search Engine Optimization specialists can tell you, SEO often requires creative, out-of-the-box thinking in order to find new and effective ways build relevant links and manage pertinent keywords to keep sites optimized. They are always checking out new tools and looking for ways to help support these everyday efforts. Our SEO gurus haveRead more

Putting On Your Consumer Thinking Cap – Google Adwords Style

A great way to create some online awareness for your brand is to run a Google Adwords campaign. Let’s face it. Everyone turns to Google in a pinch. Need to know how to get rid of pimples fast? Google it. Want to find some easy recipes to make with chicken stock? Google it. And sinceRead more

Little Marketing Wins: McDonald’s

When someone thinks of “American Fast Food” what is the first thing that comes to mind? For me it’s McDonald’s and those infamous golden arches. When that image imprints in your brain you can’t help but think of hot golden french fries and the mouth watering Quarter Pounders topped with onions and American cheese. Mmmm, I’m making myRead more

TCA’s Favorite Ads of 2011

Well, it’s 2012, folks. As we look back on 2011, aka The Year That Whizzed By, some of us at TCA wanted to share our most favoritest ads of the year with you. Spoiler: Google pretty much wins. Jocelyn Rimbey, Digital Marketing Manager: If you don’t love Darth Vader Kid, you have a cold, coldRead more