Do More with Less: An Agency’s Guide to Nonprofit Marketing

Guide to Non-Profit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience to ultimately motivate them to donate— all with little to no budget? On top of that, audiences are constantly evolving with how they want to be engaged. Managing these ever-changingRead more

Google Removes Right Side Pay-Per-Click Ads

In case you missed it, Google has removed all pay-per-click ads from the right side of your screen this weekend and has listed them in the results, so what does that mean for everyone? Well it’s a win for consumers as there will be less ads to deal with (although there will now be 4Read more

Without Benchmarking, We’re All Blind Mice.

You wouldn’t walk into a room and not turn on the lights.  If you did, you wouldn’t know where you are in relation to everything that surrounds you.  Marketing without benchmarking is like venturing into a room with the lights off. bench·mark [bench-mahrk] – noun: a standard of excellence, achievement, etc., against which similar things must be measured or judged As marketers we have a plethora of buzzwordsRead more