Brand Development: Breaking Down the Process

A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As you develop a brand strategy, it begins by setting business goals and objectives. Why are you creating, updating, repositioning your brand? Now you can use this as a basis forRead more

Leveraging Promotional Products for Brand Awareness at Your Next Event

Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them for the long haul. Check out these 3 tips for leveraging promotional products at your next event. 1. Understand your audience In order to leave a lasting impression on yourRead more

Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Ways to Get PR Event Coverage
Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of how difficult it can be to convince media to attend an event and generate PR event coverage. Unless you can promise a very high-impact announcement (for example, a trial verdict) or a very high-action happeningRead more

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, I get it. Consumer marketing is increasingly more competitive and consumer attention spans are shrinking. So it’s not surprising that KPI’s (Key Performance Indicators) are shifting away from awareness andRead more

On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. This year, we decided to take a classic Christmas song and put a spin on it to create the “Seasons Pizza 12 Days of Christmas” campaign featuring giveaways, promotions and online engagementRead more

Redesigning Mason’s Website and “Re-Maine”ing True to the Brand

Our client Mason’s Famous Lobster Rolls chose us to give their website a new look and feel. Earlier this year, Mason’s Lobster Rolls Annapolis, MD location renovated their restaurant and the website needed to reflect the changes. In addition to the brand that was updated, the logo was updated as well. The color palette usedRead more

Breaking Discount Rules to Increase Sales

Breaking Discount Rules
So often we advise our clients not to be too “discount happy” with their products and services. It can often cheapen the brand and take away from the quality of the offerings. While that still holds true in most cases, we’ve had pretty amazing results working with Seasons Pizza on a discount focused campaign thatRead more