Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. When someone says, “where do you want to eat tonight?”, you want your restaurant to be on that list. That’s top-of-mind brand awareness. In most cases, hunger is the driverRead more

The Missing Ingredient in Your Restaurant Marketing Plan

Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent of consumer budgets are spent close to home. Even if you have a robust marketing plan in place with local media placements, you’re missing a critical opportunity if you don’t localize your marketing. Yes, itRead more

Choosing the Right Stock Photos for Restaurants

stock photos
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist is, of course, a best-case scenario. However, if you don’t have access or the budget for a full photoshoot, using the right stock photography can drum-up interest and draw businessRead more

Four Ways to Localize Restaurant Marketing

Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing efforts. Start by listing your restaurant online, engage with your customers through social media, tap into local events, and explore potential partnerships with local businesses and organizations. By following theseRead more

Make it Rain! Turning Weather Events in to Profitable Marketing Opportunities

With windstorms and springtime snow affecting most of the Maryland area, many residents are experiencing disruptions in their daily schedules. While this can be frustrating, it presents a unique opportunity for businesses— weather based marketing. This strategy utilizes real time weather data to trigger ads and personalize marketing messages based on your audience’s local weather.Read more

Super Bowl 2018 Ad Analysis

After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which team would win, what Justin Timberlake would sing, and whose commercials would be good, bad, and ugly. Winner? The Eagles in a 41-33 shootout whose 1,152 offensive yards were theRead more

On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. This year, we decided to take a classic Christmas song and put a spin on it to create the “Seasons Pizza 12 Days of Christmas” campaign featuring giveaways, promotions and online engagementRead more