It’s Time to Talk About Over-the-Top Advertising

Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. Streaming media, better known as OTT (over-the-top) or video on-demand, is any device or service that is used to stream digital content to a TV, personal computer, mobile device, orRead more

Podcast Marketing 101- Where Do I Start?

So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to start a podcast! Congrats! But then you start Googling around and you’re overwhelmed by all the details you have to figure out. Never fear! We’re here to help you with the basics. Try dividing upRead more

The New Jersey REALTOR® Magazine Gets a Home Makeover

Rebranding design for NJ Realtor Magazine
One of our favorite clients, The New Jersey REALTORS® have recently gone through a rebranding effort. For NJR this means implementing the new brand across all collateral, including the  magazine that the organization publishes. We were thrilled to help revamp the magazine with a new design using the new brand elements. The goal was toRead more

Skin Care Case Study: Branded Packaging Gets Product on Shelves

CPG Marketing gets products on shelf with branding
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product, a passionate leadership team and a modest budget, the brand’s management was seeking the most effective way to create retail partnerships for national distribution while connecting with consumers to createRead more