Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more

Queen Anne’s County Library Goes Digital

Ad for Queen Anne's County Library
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached us earlier this year to help increase their market penetration, that’s exactly what we told them. To remain eligible for an annual grant, the library had to increase their numberRead more

Step-by-Step Creative Process

There’s never a one size fits all approach to any creative project we get. Each project comes with its own needs, and each designer has their own path! With that being said, there is a similar creative process to follow when starting a new project, check out mine below! Visit our Deep Ads Thoughts blogRead more

The Do’s and Don’ts of Using Memes on Social Media

A meme is defined as an image, video, phrase with bolded, capitalized text that is virally shared across social media networks. They usually have a somewhat hidden meaning that speaks about a popular culture reference. When you login to your social media accounts, chances are you will see plenty of memes being shared among yourRead more

Join us for an Interactive Visual Content Workshop

Visual Content Workshop
Join us on April 1, 2016 from 8:30-10 a.m. for an interactive visual content workshop at the T. Rowe Price Finance Lab at Towson University. Our Creative Director, Darren Easton will be leading the session with Jeffrey Davis, former chapter president of PRSA, and other design and social media experts from our team. Public relations professionalsRead more

Exercising Creativity

263 A Daily Creativity Journal
When you’re tired of grunting at the gym (I’m thinking of the folks at the gym downstairs from our office), it’s time to exercise in a different way. Get your creative muscles in shape. Plugging away at your desk all day leads to tired thinking. Breaks and variety can help improve creativity. Here are someRead more