Queen Anne’s County Library Goes Digital

Ad for Queen Anne's County Library
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached us earlier this year to help increase their market penetration, that’s exactly what we told them. To remain eligible for an annual grant, the library had to increase their numberRead more

On The First Day of Christmas TCA Gave to Me, One Kick-Ass Campaign

We’re always brainstorming fun, out-of-the-box ideas for our clients and the holiday season is one of the best times to put these creative campaign ideas to use. This year, we decided to take a classic Christmas song and put a spin on it to create the “Seasons Pizza 12 Days of Christmas” campaign featuring giveaways, promotions and online engagementRead more

Bringing Composites to Life in the Automotive Industry

The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most of the audience knows that lighter weight composite parts help improve gas mileage, but some don’t yet appreciate many additional benefits these materials offer. Our challenge was that our onlyRead more

A Campaign to Celebrate 100 Years of History

It’s not often that we get to help one of our clients celebrate 100 years of history. It’s been especially fun working with B. Frank Joy to develop their 100 year anniversary campaign. They’ve been around so long, their first jobs in underground infrastructure used a horse and buggy! With such a rich history, itRead more

Lead-Generation Campaign to Secure Memberships

ICBA lead-generation campaign
Community banking is a complex and challenging market with continuous regulatory changes, compliance updates, and evolving technology demands. So when one of our favorite clients, the Independent Community Bankers of America (ICBA) came to us for support to increase memberships and revenue, it was no small task. The target audience is relatively small and wellRead more

A Campaign to Promote Early Detection of Skin Cancer

Get Checked for Skin Cancer Website
During Skin Cancer Awareness Month, we were excited to partner with one of our favorite clients, Anne Arundel Dermatology to create an awareness campaign about the importance of early detection. The 5-year survival rate for patients whose melanoma is detected early is about 97%. The 5-year survival rate falls to 15% for those with advancedRead more

JumpBunch Case Study

Launch & Grow Franchise Concept to 50+ Units CHALLENGE JumpBunch was a successful sports and fitness program for kids preparing to sell its first franchise. Founder Tom Bunchman had a unique concept in need of a strong brand to communicate it quickly and memorably. As his network grew and new profit centers emerged, he alsoRead more

Patrice and Associates Case Study

Rebrand & fuel aggressive franchise growth strategy CHALLENGE To grow to the next level, this hospitality management recruiting franchisor needed a brand that reflected their emergence as the market leader, along with strategic planning and branded materials to better support each franchisee’s marketing. STRATEGY Executed full brand development based on strategic primary research insights. PositionedRead more

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were clearly ready to spend more in this category. However, retail buyers did not think their customers needed a “better mousetrap” when it came to the basic concept of a toothbrush.Read more

Precision Tune Auto Care Case Study

Turn-key marketing campaigns created for 450+ worldwide franchise network CHALLENGE Franchisee and co-op managers in this network have demanding schedules, varying degrees of marketing expertise and operate within a highly competitive space. They needed strong creative with detailed instructions to encourage implementation of fully integrated campaigns in a timely, consistent manner. STRATEGY Designed four annualRead more

Better Than Bouillon Case Study

CHALLENGE Better than Bouillon is a nationally distributed bouillon paste available in 5 ounce jars. It provides a healthier, better tasting and more cost-effective alternative to traditional bouillon and pre-packaged broths. Like many mid-tier brands, even substantial sales revenue does not allow for a mass media budget. This Brand Manager sought a way to “moveRead more