Our Latest Campaign: It Totally Dominated

If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses and metro rail cars. In celebration of Community Bank Month (April), the Independent Community Bankers of America (ICBA) launched a campaign to promote benefits ofRead more

Precision Tune Auto Care Case Study

Turn-key marketing campaigns created for 450+ worldwide franchise network CHALLENGE Franchisee and co-op managers in this network have demanding schedules, varying degrees of marketing expertise and operate within a highly competitive space. They needed strong creative with detailed instructions to encourage implementation of fully integrated campaigns in a timely, consistent manner. STRATEGY Designed four annualRead more

The most important part of a marketing campaign: a GREAT microsite

Effective marketing campaigns capture consumers and create interest in a product or service. The most successful integrated campaigns strategically direct these interested consumers to a microsite devoted to the specific campaign messaging/content, rather than dumping consumers on their big and scary corporate site. But that doesn’t mean that you can just slap up a landingRead more

Test Campaigns – Take Your Media Ideas for a Spin

As marketers, we are always conducting research to verify the perfect target audience for a product or service. We are experts at knowing the target audience – what they do and how they think. It is our knowledge of the demographics and psychographics of the target audience, that allow us to make strategic media placementsRead more

Parent-friendly websites that kids like too!

Our latest website launches are for two clients whose businesses focus on the needs of children. The first, JumpBunch offers sports activities for children from preschool through school age in the United States and internationally. Their activities are offered in schools, camps and birthday parties. Their new website brings into focus all of the differentRead more

Giant Crab Claws Invade Maryland

Been seeing crab claws all over the state of Maryland? Well, we’ve put them there! We are working with The Chesapeake Bay Trust to help educate Marylanders about the impact of buying Bay Plates. Part of the overall campaign is trying to overcome misconceptions about the Chesapeake Bay Plates. While most residents can recognize the licenseRead more

Peace of Mind for Scared Customers

Recently, we let you know about a new account win for The Cyphers Agency: Severn Savings Bank. In order to meet 2010 benchmarks, Severn Savings Bank is looking to increase their loan portfolio and number of deposits over the next 9 months. After listening to their needs, accompanied by in depth market and local research,Read more

We Love Chicken!

Every day, we do amazing work for some pretty cool clients. We get to do amazing work, have fun, and create some awesome stuff along the way. We recently created some designs for a client of ours: Chicken. Yes, chicken! (Okay, okay, The National Chicken Council). Aside from an awesome Facebook page and a sweetRead more