Trade Association Rebrand Challenge

Grains Food Foundation Website
The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own member companies. Creating a cohesive brand identity for an association is therefore particularly challenging. It is no wonder they had developed various logos and looks over time, including a separateRead more

Our Latest Campaign: It Totally Dominated

If you’ve visited Washington DC near the Capitol this month you’ve likely seen the Community Banking campaign that dominates the Capital South metro station, as well as area metro buses and metro rail cars. In celebration of Community Bank Month (April), the Independent Community Bankers of America (ICBA) launched a campaign to promote benefits ofRead more

Precision Tune Auto Care Case Study

Turn-key marketing campaigns created for 450+ worldwide franchise network CHALLENGE Franchisee and co-op managers in this network have demanding schedules, varying degrees of marketing expertise and operate within a highly competitive space. They needed strong creative with detailed instructions to encourage implementation of fully integrated campaigns in a timely, consistent manner. STRATEGY Designed four annualRead more

The most important part of a marketing campaign: a GREAT microsite

Effective marketing campaigns capture consumers and create interest in a product or service. The most successful integrated campaigns strategically direct these interested consumers to a microsite devoted to the specific campaign messaging/content, rather than dumping consumers on their big and scary corporate site. But that doesn’t mean that you can just slap up a landingRead more

Test Campaigns – Take Your Media Ideas for a Spin

As marketers, we are always conducting research to verify the perfect target audience for a product or service. We are experts at knowing the target audience – what they do and how they think. It is our knowledge of the demographics and psychographics of the target audience, that allow us to make strategic media placementsRead more

Parent-friendly websites that kids like too!

Our latest website launches are for two clients whose businesses focus on the needs of children. The first, JumpBunch offers sports activities for children from preschool through school age in the United States and internationally. Their activities are offered in schools, camps and birthday parties. Their new website brings into focus all of the differentRead more

Giant Crab Claws Invade Maryland

Been seeing crab claws all over the state of Maryland? Well, we’ve put them there! We are working with The Chesapeake Bay Trust to help educate Marylanders about the impact of buying Bay Plates. Part of the overall campaign is trying to overcome misconceptions about the Chesapeake Bay Plates. While most residents can recognize the licenseRead more