The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will be brand awareness.” I mean, I get it. Consumer marketing is increasingly more competitive and consumer attention spans are shrinking. So it’s not surprising that KPI’s (Key Performance Indicators) are shifting away from awareness andRead more

A Campaign Promoting a Non-Traditional Conference: AFFI-CON 2019

AFFI-CON, hosted by the American Frozen Food Institute (AFFI), is an event for frozen food and beverage makers, industry suppliers, and logistical partners. AFFI-CON is a non-traditional conference, however. While education sessions and networking events are woven throughout the week, this event is about doing actual business. The primary goal of this event is toRead more

Chesapeake Veterinary Referral Center of Annapolis Grand Opening Campaign

Chesapeake Veterinary Referral Center (CVRC) is a specialty veterinary practice with multiple locations throughout Maryland. While conventional veterinary centers function as primary medical care for animals and refer patients to outside specialists for treatment, CVRC’s medical experts facilitate all types of pet care under one roof. That means if a pet has a medical conditionRead more

It’s Time to Talk About Over-the-Top Advertising

Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. Streaming media, better known as OTT (over-the-top) or video on-demand, is any device or service that is used to stream digital content to a TV, personal computer, mobile device, orRead more

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more

Queen Anne’s County Library Goes Digital

Ad for Queen Anne's County Library
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached us earlier this year to help increase their market penetration, that’s exactly what we told them. To remain eligible for an annual grant, the library had to increase their numberRead more