The Best Way to Create Brand Ambassadors

People love to be recognized as experts. This means you should tap the expertise of your customers. Ask them their opinions and reward them for it. They’ll appreciate you for realizing that they are experts and they’ll be free with their words of wisdom for you. Not only will you win another sale, you’ll increaseRead more

Let’s talk about the iPad

I think the strategy behind Apple’s iPad launch is genius, and they are poised to dominate the tablet industry just like they dominate the smart phone industry. Many think that the iPad fell short of expectations. I don’t disagree with that, but I think that there is a method to Jobs’ madness. Here’s why: ItRead more

Cyphers News!

The Cyphers Agency would like to announce that we have won two new accounts: Severn Savings Bank and River Glass Designs. Severn Savings Bank is a local financial institution in Anne Arundel County with a mission to enhance the community by investing in the climate, culture, commerce and people of the Chesapeake region. As Agency of Record for Severn, we willRead more

7 Ate 9: The Murderous Numbers

This morning, our account executive Anna shared with us a piece she read from Advertising Age. The piece, entitled “Why Metrics are Killing Creativity,” really hit home to those of us in the ad world. Don’t get us wrong; metrics definitely have a place of importance in the ad world. We are realistic, we knowRead more

Where One Door Closes, Another Opens. Especially for GM.

If you haven’t heard, Toyota has recently been hard at work cleaning up the mess of its 2.3 million vehicle recall. While it is potentially devastating for Toyota, whose entire brand image has been based on vehicle reliability, it led for some pretty opportunistic moments for others in the auto industry. Hardly anyone took advantage, but GMRead more

AT&T vs. Verizon – Network Advertising Battle

Verizon has more 3g coverage. AT&T’s 3g coverage is faster. At least that’s what they say. Both have undertaken recent advertising blitzes to highlight their respective benefits. Verizon started it all with the “there’s a map for that” spot, which you can see below (intentionally sounding like the “there’s an app for that” spots fromRead more

Branding and Brand Development

Building a brand is far more involved than a coming up with a corporate design. Creating a logo, color palette and slogan without incorporating the strategic brand positioning practices is a failed attempt to build a brand. We are firm believers in developing brands that are based on strategic branding and brand development. So whatRead more

Adapting to Changes in Consumer Spending Habits

Recently, a study of over 800 consumers by Bazaarvoice and richrelevance, and conducted by JupiterResearch showed that 48% of all online shoppers plan to spend less this year, that’s a lot less spending. It also means that consumers are going to be a lot more picky about what they purchase, relying on reviews, ratings, andRead more

Brand Transformation

I’m especially proud of the branding our Creative Director Darren Easton and his team just completed for School Technology Programs.  Take a look at what the brand looked like before we got it and see if you can figure out what they do or offer?  Any idea? Now take a look at the new branding and try again. Read more

Happy 40th!

We just wanted to say congrats to our friends at Appalachian Spring on their 40th anniversary!  For those of you who haven’t already discovered Appalachian Spring they’re a unique outlet bringing a collection of new and distinctive products, made by artists for the exceptional customer looking for something they won’t be able to find elsewhere.   Read more