Brand Consistency For Franchises

Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for almost everything we create. For franchises brands, implementing consistent, branded marketing is both a greater opportunity, and of course a greater challenge. For multi-unit franchises it is an especially slipperyRead more

Packaging Design Anatomy 101

Coral Active Infographic
Written by: Team Anna (Anna Forbes and Danielle Ensley) Everyone knows great brands are based on solid research and sound strategy. When it comes to packaging design however, some people think it’s just that: design. Not us! If you’re doing your job right, packaging design isn’t just about making a pretty box. It’s a strategicallyRead more

When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend

  With photo sharing becoming all the rage, it is time for food brands to get serious about serving up delicious photos with social media.  It is no secret that on social, photos are all the hype.  There are even social platforms like Pinterest, Instagram and Tumblr who are completely photocentric, and a multitude ofRead more

Build Brand Loyalty By Letting The Haters Hate

 A rule of thumb in advertising is to say good things about your product. Seems pretty logical, right? If you’re tying to sell a vacuum, saying that it doesn’t actually suck is not a good tactic. However, there is a certain niche that some products hold when knocking your own product will help brand loyalty.Read more

Advertisers Pay Attention – Women are More Active on Social Networks than Men

It’s no secret that women have traditionally been the primary decision makers in the household and advertisers have continually targeted their traditional ad messaging towards them. Since the social network boom has dramatically increased over the past couple of years, and with the new Facebook Timeline layouts and the ability to brand YouTube and TwitterRead more

Logo Design Predictions

No, I’m not Nostradamus in any sense, but I am a graphic designer for The Cyphers Agency. So I’m somewhat qualified to predict logo design trends for the rest of 2012. Let me consult my crystal ball (the internet) and I’ll jump right into it with my first prediction: More use of script fonts inRead more

The Blank Slate

If you know me at all, you know that I’m a sucker for strategic marketing. Because of this, I’m constantly thinking about what it takes to be a good, solid brand in this world. But recent work that we’ve done here has required us to not only work with brands, but to help them figureRead more

The Science of a Slogan

“Good to the last drop.” We’ve all heard it, or read it, many times in our lives. But did you know that these five little words have been Maxwell House’s slogan for more than 90 years? Which begs the question, what’s required if you’re going to create a slogan that your audience will remember? TheRead more

Tropicana Tries Again

Early last year Tropicana unveiled their new brand identity. It was greeted with a fiery outburst that was something akin to how being caught in a solar flare would feel. People were furious for two reasons. First, Tropicana ditched the classic straw-stuck-in-the-orange icon (because getting rid of your most recognizable brand feature is always aRead more