Enhancing the Website Functionality for Grain Foods Foundation

Grain Foods Foundation Website Functionality
We recently launched a new brand and web site for the Grain Foods Foundation (GFF), grainfoodsfoundation.org, a national trade association whose primary mission is to be a helpful, expert group of thought leaders and advocates for all grain foods. When developing the web site strategy and goals it was important to establish a GFF brandRead more

The power of Visa and ICBA through one integrated campaign.

Visa and ICBA ad
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through strategic messaging for a series of ads featuring Visa Checkout, Visa Credit, and fraud prevention the concepts were then executed into print and digital ads for the campaign.   TheRead more

Launching a New Restaurant Brand for Neo

When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever popular, big spending, millennials) and he knows how powerful experiential dining is with them. So we began a pretty epic journey with the Neo team to first, create a brand from scratch, thenRead more

Trade Association Rebrand Challenge

Grains Food Foundation Website
The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own member companies. Creating a cohesive brand identity for an association is therefore particularly challenging. It is no wonder they had developed various logos and looks over time, including a separateRead more

The Power of An Experience

Coffee shop meeting
So, last week we decided to break out of the office and have a meeting at our favorite coffee shop in Annapolis. We walk in, and as soon as the door shuts I feel myself relaxing. I love everything about this place; I love the reclaimed wood tables and mismatched chairs, I love the drip coffee station, I love the employees and I ESPECIALLY love the coffee.

A Protein Packed Blog Post (Maybe)

For years I’ve been doing creative for one of our favorite clients:The National Chicken Council. With each campaign, we discuss new strategies and often come back to the biggest differentiator: it is packed full of protein. Over the years, the trends in healthy eating have jumped all over the place from low carb to lowRead more

Brand Refresh and Brand Redevelopment Examples

Captstone National Brand Refresh
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of the brand elements in place. It’s like a makeover for your brand. A brand could need a refresh due to a change in the corporate structure, such as a reorganization.Read more

5-Minute Brand Gut Check

Brand Gut Check
Much in the world of advertising has shifted over the years. The way we interact with customers is completely different from 5 years ago – not to mention the paradigm shifts from 40-50 years ago. As advertising professionals we have to think faster, more creatively and more strategically. We have to get messages across inRead more

Skin Care Case Study: Branded Packaging Gets Product on Shelves

CPG Marketing gets products on shelf with branding
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product, a passionate leadership team and a modest budget, the brand’s management was seeking the most effective way to create retail partnerships for national distribution while connecting with consumers to createRead more

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were clearly ready to spend more in this category. However, retail buyers did not think their customers needed a “better mousetrap” when it came to the basic concept of a toothbrush.Read more