A Protein Packed Blog Post (Maybe)

For years I’ve been doing creative for one of our favorite clients:The National Chicken Council. With each campaign, we discuss new strategies and often come back to the biggest differentiator: it is packed full of protein. Over the years, the trends in healthy eating have jumped all over the place from low carb to lowRead more

Brand Refresh and Brand Redevelopment Examples

Captstone National Brand Refresh
A brand refresh is taking an existing brand and updating it with a modified logo or fresh colors to renew it while keeping most of the brand elements in place. It’s like a makeover for your brand. A brand could need a refresh due to a change in the corporate structure, such as a reorganization.Read more

5-Minute Brand Gut Check

Brand Gut Check
Much in the world of advertising has shifted over the years. The way we interact with customers is completely different from 5 years ago – not to mention the paradigm shifts from 40-50 years ago. As advertising professionals we have to think faster, more creatively and more strategically. We have to get messages across inRead more

Skin Care Case Study: Branded Packaging Gets Product on Shelves

CPG Marketing gets products on shelf with branding
Challenge This revolutionary skin care line sought to break into the market and compete against well established, national brands. Armed with a truly effective product, a passionate leadership team and a modest budget, the brand’s management was seeking the most effective way to create retail partnerships for national distribution while connecting with consumers to createRead more

Triplepet Pet Toothbrush Case Study

Name, position and launch revolutionary new pet toothbrush CHALLENGE Awareness of the health benefits of brushing dogs’ and cats’ teeth was growing and consumers were clearly ready to spend more in this category. However, retail buyers did not think their customers needed a “better mousetrap” when it came to the basic concept of a toothbrush.Read more

Brand Consistency For Franchises

Big brands have long understood the value of brand consistency across different components of advertising. That’s why we have brand books and style guides for almost everything we create. For franchises brands, implementing consistent, branded marketing is both a greater opportunity, and of course a greater challenge. For multi-unit franchises it is an especially slipperyRead more

Packaging Design Anatomy 101

Coral Active Infographic
Written by: Team Anna (Anna Forbes and Danielle Ensley) Everyone knows great brands are based on solid research and sound strategy. When it comes to packaging design however, some people think it’s just that: design. Not us! If you’re doing your job right, packaging design isn’t just about making a pretty box. It’s a strategicallyRead more

When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend

  With photo sharing becoming all the rage, it is time for food brands to get serious about serving up delicious photos with social media.  It is no secret that on social, photos are all the hype.  There are even social platforms like Pinterest, Instagram and Tumblr who are completely photocentric, and a multitude ofRead more

Creating a Powerful Brand to Jump off the Shelf

Coral Actives Skin Care Packaging
It’s one thing to know the definition of branding and brand development. It’s quite another to execute a brand development project properly so your product embodies the brand and commands attention on highly competitive retail shelves. This was our challenge when working on a recent brand development project for a new acne skincare product line,Read more

Build Brand Loyalty By Letting The Haters Hate

 A rule of thumb in advertising is to say good things about your product. Seems pretty logical, right? If you’re tying to sell a vacuum, saying that it doesn’t actually suck is not a good tactic. However, there is a certain niche that some products hold when knocking your own product will help brand loyalty.Read more