How to Make Your Bank’s Brand Stand Out

Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace. Banks are up against:  Crowded Marketplace– While there’s been lots of big bank consolidation in recent years, there is still a large number of national, regional and community banks toRead more

Do More with Less: An Agency’s Guide to Nonprofit Marketing

Guide to Non-Profit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience to ultimately motivate them to donate— all with little to no budget? On top of that, audiences are constantly evolving with how they want to be engaged. Managing these ever-changingRead more

Brand Development: Breaking Down the Process

A well-defined and executed brand development strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As you develop a brand strategy, it begins by setting business goals and objectives. Why are you creating, updating, repositioning your brand? Now you can use this as a basis forRead more

Leveraging Promotional Products for Brand Awareness at Your Next Event

Offering promotional products is a great way to get your brand’s name in front of a large audience, and if done right, stick with them for the long haul. Check out these 3 tips for leveraging promotional products at your next event. 1. Understand your audience In order to leave a lasting impression on yourRead more

Three Branding Lessons We Can Learn from Game of Thrones Characters

Lesson 1: Stay True to Brand Values— Be Consistent John Snow John Snow is forthright, honest and always acting in the best interests of his followers. When Cersei Lannister agrees to an armistice between her forces and Daenerys Targaryen’s, she has one condition: that Jon not take sides in the impending war. John explains thatRead more

The Power of Brand Engagement

In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and experiences. And that insight explains why selfies, food pics, check-ins and posts about exactly what someone is doing during the day, no matter how boring or irrelevant it is, hasRead more

Bringing Composites to Life in the Automotive Industry

The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most of the audience knows that lighter weight composite parts help improve gas mileage, but some don’t yet appreciate many additional benefits these materials offer. Our challenge was that our onlyRead more