Do More with Less: An Agency’s Guide to Nonprofit Marketing

Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience to ultimately motivate them to donate— all with little to no budget? On top of that, audiences are constantly evolving with how they want to be engaged. Managing these ever-changingRead more

Brand Development: Breaking Down the Process

A well-defined and executed brand strategy affects all aspects of a business and should be based on consumer needs, emotions, and competitive environments. As you develop a brand strategy, it begins by setting business goals and objectives. Why are you creating, updating, repositioning your brand? Now you can use this as a basis for allRead more

Don’t just Rebrand for #!@*s and Giggles

After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way of (not) thinking. Imagine if we thought that way about other things in life. e.g. I’ve had the same ‘ol wife for 5 years, I think it’s time for anRead more

Three Branding Lessons We Can Learn from Game of Thrones Characters

Lesson 1: Stay True to Brand Values— Be Consistent John Snow John Snow is forthright, honest and always acting in the best interests of his followers. When Cersei Lannister agrees to an armistice between her forces and Daenerys Targaryen’s, she has one condition: that Jon not take sides in the impending war. John explains thatRead more

The Power of Brand Engagement

In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and experiences. And that insight explains why selfies, food pics, check-ins and posts about exactly what someone is doing during the day, no matter how boring or irrelevant it is, hasRead more

Bringing Composites to Life in the Automotive Industry

The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most of the audience knows that lighter weight composite parts help improve gas mileage, but some don’t yet appreciate many additional benefits these materials offer. Our challenge was that our onlyRead more

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after working with URBurger to build a brand from the ground up, our work had only just begun. Restaurant Design & Experience We worked collaboratively with the URBurger team to ensureRead more