Don’t just Rebrand for #!@*s and Giggles

After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way of (not) thinking. Imagine if we thought that way about other things in life. e.g. I’ve had the same ‘ol wife for 5 years, I think it’s time for anRead more

Three Branding Lessons We Can Learn from Game of Thrones Characters

Lesson 1: Stay True to Brand Values— Be Consistent John Snow John Snow is forthright, honest and always acting in the best interests of his followers. When Cersei Lannister agrees to an armistice between her forces and Daenerys Targaryen’s, she has one condition: that Jon not take sides in the impending war. John explains thatRead more

The Power of Brand Engagement

In 2016, our culture has been defined as “participatory,” especially online. Recent research reveals that consumers feel rewarded when they share their personal thoughts and experiences. And that insight explains why selfies, food pics, check-ins and posts about exactly what someone is doing during the day, no matter how boring or irrelevant it is, hasRead more

Bringing Composites to Life in the Automotive Industry

The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most of the audience knows that lighter weight composite parts help improve gas mileage, but some don’t yet appreciate many additional benefits these materials offer. Our challenge was that our onlyRead more

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after working with URBurger to build a brand from the ground up, our work had only just begun. Restaurant Design & Experience We worked collaboratively with the URBurger team to ensureRead more

Considering a Logo Redesign

Capstone Logo Redesign
It’s a fresh new year and time to consider updating your brand elements. Your logo is the chief graphic that represents your brand. A logo can start to look dated and not be as effective as it once was fairly quickly. Logos designed a few years ago may not have been designed with appearance onRead more

2015 holiday campaigns to remember

holiday campaign REI
Every year unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates me as a consumer, I do enjoy analyzing it all for creativity and effectiveness as a professional. While some holiday marketing is intended to simply make you feel all warmRead more

Food brands positioned properly can do no wrong. As long as you know how to do it.

Special K Workout
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things mean, but the most misunderstood is positioning. When it is done right, a properly positioned brand can do no wrong. No particular vertical has benefitted more from positioning than theRead more