Three Branding Lessons We Can Learn from Game of Thrones Characters

Lesson 1: Stay True to Brand Values— Be Consistent John Snow John Snow is forthright, honest and always acting in the best interests of his followers. When Cersei Lannister agrees to an armistice between her forces and Daenerys Targaryen’s, she has one condition: that Jon not take sides in the impending war. John explains thatRead more

Bringing the URBurger Brand to Life

While a strong brand is critical, in the highly competitive restaurant industry building a great brand doesn’t guarantee that the customers will follow. So after working with URBurger to build a brand from the ground up, our work had only just begun. Restaurant Design & Experience We worked collaboratively with the URBurger team to ensureRead more

Considering a Logo Redesign

Capstone Logo Redesign
It’s a fresh new year and time to consider updating your brand elements. Your logo is the chief graphic that represents your brand. A logo can start to look dated and not be as effective as it once was fairly quickly. Logos designed a few years ago may not have been designed with appearance onRead more

2015 holiday campaigns to remember

holiday campaign REI
Every year unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates me as a consumer, I do enjoy analyzing it all for creativity and effectiveness as a professional. While some holiday marketing is intended to simply make you feel all warmRead more

Food brands positioned properly can do no wrong. As long as you know how to do it.

Special K Workout
Throughout my career I’ve listened to far too many marketers throw around words like branding strategy and… positioning. Very few truly know what these things mean, but the most misunderstood is positioning. When it is done right, a properly positioned brand can do no wrong. No particular vertical has benefitted more from positioning than theRead more

This new burger brand is made just for you.

UR Burger Brand Development
Who doesn’t love a good burger? So juicy. So delicious. The problem is, burger joints are popping up everywhere these days (one is even called The Burger Joint!). So how do you differentiate a burger brand in such a crowded and trendy marketplace? Well that’s exactly the challenge presented to us with a recent brandRead more

Enhancing the Website Functionality for Grain Foods Foundation

Grain Foods Foundation Website Functionality
We recently launched a new brand and web site for the Grain Foods Foundation (GFF), grainfoodsfoundation.org, a national trade association whose primary mission is to be a helpful, expert group of thought leaders and advocates for all grain foods. When developing the web site strategy and goals it was important to establish a GFF brandRead more

The power of Visa and ICBA through one integrated campaign.

Visa and ICBA ad
When ICBA came to us to promote Visa Bancard and TCM Bank products, we knew we were gonna have some fun. And we did. After working through strategic messaging for a series of ads featuring Visa Checkout, Visa Credit, and fraud prevention the concepts were then executed into print and digital ads for the campaign.   TheRead more

Launching a New Restaurant Brand for Neo

When the owner of Neo told us his vision for his new restaurant concept, we were hooked. He knows his target audience (the ever popular, big spending, millennials) and he knows how powerful experiential dining is with them. So we began a pretty epic journey with the Neo team to first, create a brand from scratch, thenRead more

Trade Association Rebrand Challenge

Grains Food Foundation Website
The Grain Foods Foundation (GFF), like many trade and commodity groups, serves diverse audiences, from doctors and dietitians to consumers, the media and their own member companies. Creating a cohesive brand identity for an association is therefore particularly challenging. It is no wonder they had developed various logos and looks over time, including a separateRead more

The Power of An Experience

Coffee shop meeting
So, last week we decided to break out of the office and have a meeting at our favorite coffee shop in Annapolis. We walk in, and as soon as the door shuts I feel myself relaxing. I love everything about this place; I love the reclaimed wood tables and mismatched chairs, I love the drip coffee station, I love the employees and I ESPECIALLY love the coffee.