Thinking Outside the Box for Valentine’s Day Marketing

Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to be a flower shop, candy store or jeweler to get creative with marketing around this holiday. Here are some of our favorite “outside-the-box” Valentine’s Day themed advertising campaigns from recentRead more

Our Most Cherished Holiday Ads

‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of our most cherished holiday ads throughout the years. M&Ms Christmas Commercial: THEY DO EXIST! This classic M&Ms commercial has aired every Christmas since 1996. It cleverly juxtaposes a disbelief inRead more

These summer ad campaigns are hot

Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are creating summer ad campaigns to encourage consumers to buy their products. Here are some of our favorites: Pepsi To kick off their summer ad campaign #SayItWithPepsi, Pepsi has created 100 5-secondRead more

A “Fast” Ad Message that Actually Delivers

Taylor Bank Ad Message Delivers Speed
It’s mortgage season! We’ve marked the occasion by working with our new client partner, Taylor Bank to develop a new campaign featuring their mortgage services. While it’s a highly competitive market, the team at Taylor Bank made our job easy with some pretty amazing mortgage services. The beauty of getting a mortgage with Taylor BankRead more

2015 holiday campaigns to remember

holiday campaign REI
Every year unfortunately, the Christmas holiday advertising starts around Halloween and does not let up until Santa’s sleigh is overflowing. As much as it irritates me as a consumer, I do enjoy analyzing it all for creativity and effectiveness as a professional. While some holiday marketing is intended to simply make you feel all warmRead more

Apple’s September Event: Our Thoughts

It’s that time of the year again. No, I’m not talking about the cooler weather or the changing of the leaves. I am, of course, talking about the annual Apple Event. This year, Apple sent out their invitations with a simple tagline: “Hey Siri, Give Us a Hint.” Did you try asking Siri to giveRead more

Milk Gets a Strategy Makeover

Milk Life Ad Campaign
If you haven’t seen the new “Milk Life” campaign yet it’s worth taking a look.     The Milk Processor Education Program is moving away from the “Got Milk” tagline after almost 20 years. While the old “Got Milk” campaigns will always be near and dear to my heart, I’m definitely on board with theRead more

Ron Burgundy, You’ve Done it Again!

Will Ferrell and Peyton Manning
We’ve all seen the ever-present marketing for the new Anchorman sequel. From the limited edition Scotchy Scotch Scotch Ben & Jerry’s ice cream, to the Ron Burgundy-hosted Dodge commercials, to Jockey’s new “I’m kind of a big deal” underwear. Everyone has their ideas on whether it’s a revolutionary strategy or just plain overexposure. We won’tRead more