Monday Night Football by the Ads

During a recent Monday morning at work, a few coworkers and I exchanged the typical post-weekend water cooler/coffee maker/fridge talk about how we spent our Saturday and Sunday. When I told them that I’d spent a lot of time watching college and professional football, one asked how I could stand watching broadcasts that are aboutRead more

Best Baseball Giveaways

Baltimore orioles wine stopper
With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about next year. But whatever their record and rank, they all face the same challenge- How to put butts in seats?! For all 30 MLB teams an easy answer is betterRead more

Advice to a First Time Creative Director

When I was first asked to write this post, I submitted my copy in less than a minute. It read: “run”. Was I really just kidding with my beloved digital marketing team or was I serious? Honestly I could not imagine a more rewarding profession. But before you think it’s just like the glamorous depictionRead more

Targeting the New Generation

The youths of today, also known as “Generation Z”, are the new faces of consumers. They are the first to grow up completely digital-savvy. Social media has a completely different meaning for them. It’s not just a platform for keeping up with friends, but a way for them to engage and interact with brands. ShoppercentricRead more

The Good, The Bad and The Ugly: Super Bowl 51 Ads

Millions of Americans tuned in to Fox on the night of Sunday, February 5, 2017, to watch one, two, or all three of these things: Super Bowl LI; Super Bowl LI’s halftime show; or, using a cliché that plenty of journalists have used for plenty of years, The Super Bowl of Commercials. The game itselfRead more

Technology and Marketing

I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the good and bad associated with it, there’s no doubt that technology has certainly changed the playing field for marketing. The biggest thing being that technology has made it possible toRead more

#TBT Jingles and How They Still Work

We’ve all had days where we can’t stop humming a short catchy tune that we either heard on the radio or saw on television. We’ve all heard them… “Like a good neighbor, State Farm is there.” “I am stuck on Band-Aid brand, cause Band-Aid stuck on me.” “Give me a break, give me a break, breakRead more

10 Questions to Ask During Your Search for an Advertising Agency

Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering increasing your marketing efforts by hiring an advertising agency. You are not happy with your current marketing firm and want to see a change. If this describes your situation, chances areRead more

Bringing Composites to Life in the Automotive Industry

The American Composites Manufacturers Association (ACMA) asked The Cyphers Agency to create a video to help introduce automotive manufacturer executives and engineers to composites. Most of the audience knows that lighter weight composite parts help improve gas mileage, but some don’t yet appreciate many additional benefits these materials offer. Our challenge was that our onlyRead more

5 Ad Campaigns to Watch During 2016 Olympics

2016 olympics
T-Minus 7 days until the 2016 Olympics kick off in Rio. Whether you are looking forward to swimming, gymnastics, diving, golf or track and field, there is going to be plenty of exciting moments for Team USA. But what about the time in between events? Well, the Olympics sponsors, (who have spent over $1 billion in ad sales,Read more