A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, surveys revealed that 51% of consumers cited the difficulty of switching as the primary reason they decided to stay with their current bank.  In today’s digital age of online/mobile banking, bill pay, direct deposits andRead more

Make My Logo Bigger

Make my logo bigger example
It rolls off the tongue as easily as “super-size me” at the fast food counter. It seems inevitable that all clients will ask this at some point. It is a knee-jerk reaction — a simplistic view of ad design that short circuits the science of successful ad strategy. Before we concede, let’s wax philosophically forRead more

Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list of options. That’s brand awareness. When someone says, “where do you want to eat tonight?”, you want your restaurant to be on that list. That’s top-of-mind brand awareness. In most cases, hunger is the driverRead more

Banking on Millennials with Experiential Marketing

Banks use experiential marketing to reach new millennial customers.
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and savings accounts to manage their personal finances, but they’re increasingly swapping out traditional brick-and-mortar banks for online options. They are also 2.5 times more likely to switch banks than Baby Boomers, so the pressure toRead more

Choosing the Right Stock Photos for Restaurants

stock photos
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a professional photographer and food stylist is, of course, a best-case scenario. However, if you don’t have access or the budget for a full photoshoot, using the right stock photography can drum-up interest and draw businessRead more

How to Make Your Bank’s Brand Stand Out

Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks face in the financial marketplace. Banks are up against:  Crowded Marketplace– While there’s been lots of big bank consolidation in recent years, there is still a large number of national, regional and community banks toRead more

Trade Association Member Retention

In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value to their members. Retaining trade association membership is just as important as attracting new members. It is a delicate balance of sharing the important work you are doing on their behalf while not flooding theirRead more

Four Ways to Localize Restaurant Marketing

Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should consider localizing your restaurant marketing efforts. Start by listing your restaurant online, engage with your customers through social media, tap into local events, and explore potential partnerships with local businesses and organizations. By following theseRead more

Do More with Less: An Agency’s Guide to Nonprofit Marketing

Guide to Non-Profit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect emotionally with your target audience to ultimately motivate them to donate— all with little to no budget? On top of that, audiences are constantly evolving with how they want to be engaged. Managing these ever-changingRead more

A Day in the Life of a Job Jacket

Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team brainstorm, a jacket carries the details of each and every project that flows through the creative machine to create the final product. Watch to see how the exciting life of a jacket keeps everyone fromRead more