Marketing Podcasts You Should Be Listening To

Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a list of our top marketing podcasts! Marketing Over Coffee    Where You Can Listen: Spotify and on their website Avg. Show Length: 20 minutes to 1 hours Description: Marketing OverRead more

Subscription Boxes: How to Attract (and Keep) New Business

The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with thousands of merchants available and nearly 19 million subscribers. From pet treats, to meal kits, clothes, makeup and other lifestyle/niche products, a customer has a box of specified items delivered straight to their door. WhileRead more

It’s Time to Talk About Over-the-Top Advertising

Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. Streaming media, better known as OTT (over-the-top) or video on-demand, is any device or service that is used to stream digital content to a TV, personal computer, mobile device, orRead more

To Podcast or Not to Podcast

Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly they can create a ton of value for your brand, done poorly they can waste a lot of time and damage your reputation. If you’ve been considering podcast marketing, hereRead more

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more

Queen Anne’s County Library Goes Digital

Ad for Queen Anne's County Library
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached us earlier this year to help increase their market penetration, that’s exactly what we told them. To remain eligible for an annual grant, the library had to increase their numberRead more

Feature Friday: Taylor Bank

Taylor Bank
With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize their business banking services. To accomplish this goal, we highlighted several new, unique business partnerships in different verticals. We layered in the message that is central to most of Taylor Bank’sRead more