How ‘Bout Them Super Bowl Ads?!

Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl that was hyped as an inevitably great matchup of two of the NFL’s most high-powered offenses, the Los Angeles Rams and the New England Patriots. We were also promised a gripping saga of youthful vigor – 33-year-old wunderkind coach SeanRead more

Marketing Podcasts You Should Be Listening To

Podcasts are super popular right now from sports, to relationship advice, to true crime, there’s something for everyone. That means us marketers, too! Here’s a list of our top marketing podcasts! Marketing Over Coffee    Where You Can Listen: Spotify and on their website Avg. Show Length: 20 minutes to 1 hours Description: Marketing OverRead more

Subscription Boxes: How to Attract (and Keep) New Business

The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with thousands of merchants available and nearly 19 million subscribers. From pet treats, to meal kits, clothes, makeup and other lifestyle/niche products, a customer has a box of specified items delivered straight to their door. WhileRead more

It’s Time to Talk About Over-the-Top Advertising

Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. Streaming media, better known as OTT (over-the-top) or video on-demand, is any device or service that is used to stream digital content to a TV, personal computer, mobile device, orRead more

To Podcast or Not to Podcast

Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword for most brands. Used properly they can create a ton of value for your brand, done poorly they can waste a lot of time and damage your reputation. If you’ve been considering podcast marketing, hereRead more

Building Buzz with Teaser Campaigns

Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more