“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
World Cup 2018 Ads: Marketing to a Sidelined Audience
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach American viewers despite the U.S. not making the tournament? And for those that did, what message would they send? Taking stock of what was aired over the last month, it’sRead more
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more
Queen Anne’s County Library Goes Digital
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached us earlier this year to help increase their market penetration, that’s exactly what we told them. To remain eligible for an annual grant, the library had to increase their numberRead more
Feature Friday: Taylor Bank
With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize their business banking services. To accomplish this goal, we highlighted several new, unique business partnerships in different verticals. We layered in the message that is central to most of Taylor Bank’sRead more
How to Reach Generation Z without Television
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a technical sense, it is true that they consume television and video content quite differently than their previous cohorts. Born into a highly technological era, Generation Z consumers have shorter attention spansRead more
Don’t just Rebrand for #!@*s and Giggles
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way of (not) thinking. Imagine if we thought that way about other things in life. e.g. I’ve had the same ‘ol wife for 5 years, I think it’s time for anRead more
Thinking Outside the Box for Valentine’s Day Marketing
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to be a flower shop, candy store or jeweler to get creative with marketing around this holiday. Here are some of our favorite “outside-the-box” Valentine’s Day themed advertising campaigns from recentRead more
Super Bowl 2018 Ad Analysis
After two weeks of seemingly endless predictions regarding what would occur during virtually every minute of the Super Bowl LII broadcast, last night answered which team would win, what Justin Timberlake would sing, and whose commercials would be good, bad, and ugly. Winner? The Eagles in a 41-33 shootout whose 1,152 offensive yards were theRead more
Our Most Cherished Holiday Ads
‘Tis the season for countless glasses of egg nog and of course our favorite part, countless jolly holiday advertisements! We’ve created a “nice” list of our most cherished holiday ads throughout the years. M&Ms Christmas Commercial: THEY DO EXIST! This classic M&Ms commercial has aired every Christmas since 1996. It cleverly juxtaposes a disbelief inRead more
Postcards: Fun Designs from the Past
Personal Postcards Postcards were a way for businesses to advertise their locations. The image provided a nice testimonial to get more people to visit in the future. They could be considered the Twitter of their time. They were an easy way to send a quick message to a relative or friend, and perhaps brag aRead more