“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

 


 

account executive

Hey Kayla!

Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What's your biggest email pet peeve? ... Read More
A campaign that’ll convince banking customers to “switch.”

A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, ... Read More
Make my logo bigger example

Make My Logo Bigger

It rolls off the tongue as easily as “super-size me” at the fast food counter. It seems inevitable that all ... Read More
Creating top-of-mind awareness: know your competition.

Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list ... Read More
Banks use experiential marketing to reach new millennial customers.

Banking on Millennials with Experiential Marketing

3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and ... Read More
stock photos

Choosing the Right Stock Photos for Restaurants

It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a ... Read More
How to Make Your Bank's Brand Stand Out

How to Make Your Bank’s Brand Stand Out

Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks ... Read More
Trade Association Member Retention

Trade Association Member Retention

In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value ... Read More
Four Ways to Localize Restaurant Marketing

Four Ways to Localize Restaurant Marketing

Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should ... Read More
Best Image Formats for the Web and Email

Best Image Formats for the Web and Email

Which image formats are best to use for web and email in 2019? Learn about different image types and see ... Read More
Guide to Non-Profit Marketing

Do More with Less: An Agency’s Guide to Nonprofit Marketing

Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect ... Read More
A Day in the Life of a Job Jacket

A Day in the Life of a Job Jacket

Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team ... Read More
Loading...