“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
Genericide: Are brands being destroyed by their own success?
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, ... Read More
How ‘Bout Them Super Bowl Ads?!
Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl that was hyped as an ... Read More
Marketing Podcasts You Should Be Listening To
Podcasts are super popular right now from sports, to relationship advice, to true crime, there's something for everyone. That means ... Read More
How To Stand Out with Campaign Piggy Backing
Between Black Friday and Cyber Monday, many retailers are prepping for the influx of e-commerce traffic by offering competitive pricing ... Read More
Subscription Boxes: How to Attract (and Keep) New Business
The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with ... Read More
What is a Byline Article, and Should You Write One?
Have you ever come across an article on your favorite site to discover it was written by a contributing author ... Read More
What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if ... Read More
It’s Time to Talk About Over-the-Top Advertising
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because ... Read More
6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website meant that a business was at ... Read More
To Podcast or Not to Podcast
Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword ... Read More
World Cup 2018 Ads: Marketing to a Sidelined Audience
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which ... Read More
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for ... Read More
