“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
What’s Behind a Name Change?
There are very few brands that can get away with changing their name without comments from their consumers. What if we told you that the brand itself wasn’t the deciding party in a name change? Would you believe us? Before you answer, let’s dive a little deeper into the name-changing journey of two big brands:Read more
It’s Time to Talk About Over-the-Top Advertising
Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because of its convenience and reach. Streaming media, better known as OTT (over-the-top) or video on-demand, is any device or service that is used to stream digital content to a TV, personal computer, mobile device, orRead more
6 Things I Love About a Good Vanity URL
Back in the day – a.k.a. the early 90’s – just having a website meant that a business was at least somewhat ahead of the e-business curve. If your business owned one of the less than 3,000 websites in 1994, for example, you could feel pretty confident that, in a relatively small marketplace, both currentRead more
World Cup 2018 Ads: Marketing to a Sidelined Audience
As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which companies would attempt to reach American viewers despite the U.S. not making the tournament? And for those that did, what message would they send? Taking stock of what was aired over the last month, it’sRead more
Building Buzz with Teaser Campaigns
Want to create some buzz about an upcoming film? How about building hype for an upcoming product launch? Time for a teaser campaign. A teaser campaign, true to name, teases an audience by using suspenseful, mysterious advertisements to generate interest and engagement leading up to a larger campaign. Teaser campaigns can take many forms— aRead more
Queen Anne’s County Library Goes Digital
In the digital age, long-standing community institutions like public libraries must adapt their service model to remain relevant. And when Queen Anne’s County Library approached us earlier this year to help increase their market penetration, that’s exactly what we told them. To remain eligible for an annual grant, the library had to increase their numberRead more
Feature Friday: Taylor Bank
With a ton of new restaurants and breweries popping up along the Eastern Shore, Taylor Bank wanted to attract young business owners to utilize their business banking services. To accomplish this goal, we highlighted several new, unique business partnerships in different verticals. We layered in the message that is central to most of Taylor Bank’sRead more
How to Reach Generation Z without Television
Generation Z kids don’t watch tv. No really…if you ask them they’ll tell you they don’t watch tv. While it’s not true in a technical sense, it is true that they consume television and video content quite differently than their previous cohorts. Born into a highly technological era, Generation Z consumers have shorter attention spansRead more
Don’t just Rebrand for #!@*s and Giggles
After about five years or so, most brands get itchy to rebrand. It’s a knee jerk reaction that is just that, an unwarranted, automatic way of (not) thinking. Imagine if we thought that way about other things in life. e.g. I’ve had the same ‘ol wife for 5 years, I think it’s time for anRead more
Thinking Outside the Box for Valentine’s Day Marketing
Valentine’s Day is upon us and with it, tons of increased consumer spending. Despite what traditional advertising would have you believe, you don’t have to be a flower shop, candy store or jeweler to get creative with marketing around this holiday. Here are some of our favorite “outside-the-box” Valentine’s Day themed advertising campaigns from recentRead more