“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
Common Advertising Myths
Advertising (and marketing for that matter) has likely been around almost as long as humanity. Even still, there are plenty of popular myths and misconceptions that surround the field of advertising even to this day. “We can’t afford it” This is one of the biggest advertising myths out there. In reality, it is far more likely thatRead more
The Good, The Bad and The Ugly: Super Bowl 51 Ads
Millions of Americans tuned in to Fox on the night of Sunday, February 5, 2017, to watch one, two, or all three of these things: Super Bowl LI; Super Bowl LI’s halftime show; or, using a cliché that plenty of journalists have used for plenty of years, The Super Bowl of Commercials. The game itselfRead more
Technology and Marketing
I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the good and bad associated with it, there’s no doubt that technology has certainly changed the playing field for marketing. The biggest thing being that technology has made it possible toRead more
10 Questions to Ask During Your Search for an Advertising Agency
Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering increasing your marketing efforts by hiring an advertising agency. You are not happy with your current marketing firm and want to see a change. If this describes your situation, chances areRead more
5 Ad Campaigns to Watch During 2016 Olympics
T-Minus 7 days until the 2016 Olympics kick off in Rio. Whether you are looking forward to swimming, gymnastics, diving, golf or track and field, there is going to be plenty of exciting moments for Team USA. But what about the time in between events? Well, the Olympics sponsors, (who have spent over $1 billion in ad sales,Read more
Google AdWords Training Takeaways
We had an awesome morning learning the ins and outs of Google AdWords with WebMechanix, a local inbound marketing firm here in the MD/DC/VA area. I went into this training with almost no knowledge of AdWords and now I feel so much more comfortable with what I should and shouldn’t be doing. The WebMechanix team helpedRead more
These summer ad campaigns are hot
Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are creating summer ad campaigns to encourage consumers to buy their products. Here are some of our favorites: Pepsi To kick off their summer ad campaign #SayItWithPepsi, Pepsi has created 100 5-secondRead more
A “Fast” Ad Message that Actually Delivers
It’s mortgage season! We’ve marked the occasion by working with our new client partner, Taylor Bank to develop a new campaign featuring their mortgage services. While it’s a highly competitive market, the team at Taylor Bank made our job easy with some pretty amazing mortgage services. The beauty of getting a mortgage with Taylor BankRead more
Advertising to Kids on YouTube
Preteen children are spending a lot of time on YouTube watching videos. The popularity of unboxing videos and gaming videos is amazing. Advertisers are using this opportunity to reach children through channels such as FUNnelvision, EthanGamerTV and HobbyKidsTV. These channels offer kids the chance to see other kids like them having fun engaged in variousRead more