“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”
A campaign that’ll convince banking customers to “switch.”
Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, ... Read More
Make My Logo Bigger
It rolls off the tongue as easily as “super-size me” at the fast food counter. It seems inevitable that all ... Read More
Creating top-of-mind awareness: know your competition.
When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list ... Read More
Banking on Millennials with Experiential Marketing
3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and ... Read More
Choosing the Right Stock Photos for Restaurants
It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a ... Read More
How to Make Your Bank’s Brand Stand Out
Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks ... Read More
Trade Association Member Retention
In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value ... Read More
Four Ways to Localize Restaurant Marketing
Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should ... Read More
Best Image Formats for the Web and Email
Which image formats are best to use for web and email in 2019? Learn about different image types and see ... Read More
Do More with Less: An Agency’s Guide to Nonprofit Marketing
Nonprofit organizations often find themselves in a tricky marketing situation. How do you raise awareness of your brand and connect ... Read More
A Day in the Life of a Job Jacket
Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team ... Read More
Genericide: Are brands being destroyed by their own success?
“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, ... Read More
