“Advertising is a universal term to TCAers. It’s not just about paying to have a brand placed somewhere, it’s in everything we do. “Advertising” has been around forever in different forms of communication, persuasion and relationship building, but the best understanding of advertising is one that is constantly evolving to fit the world around us. But at the end of the day, tactics change, but the principles stay the same. Advertising is at its best when we’ve done our jobs to create strategic, integrated ads within a larger marketing presence.”

– Anna

 


 

Postcards: Fun Designs from the Past

Postcards: Fun Designs from the Past
Personal Postcards Postcards were a way for businesses to advertise their locations. The image provided a nice testimonial to get more people to visit in the future. They could be considered the Twitter of their time. They were an easy way to send a quick message to a relative or friend, and perhaps brag aRead more

Monday Night Football by the Ads

Monday Night Football by the Ads
During a recent Monday morning at work, a few coworkers and I exchanged the typical post-weekend water cooler/coffee maker/fridge talk about how we spent our Saturday and Sunday. When I told them that I’d spent a lot of time watching college and professional football, one asked how I could stand watching broadcasts that are aboutRead more

Best Baseball Giveaways

Best Baseball Giveaways
With September upon us, the majority of Major League Baseball (MLB) teams already know if they’ll be making the playoffs or should start thinking about next year. But whatever their record and rank, they all face the same challenge- How to put butts in seats?! For all 30 MLB teams an easy answer is betterRead more

The Good, The Bad and The Ugly: Super Bowl 51 Ads

The Good, The Bad and The Ugly: Super Bowl 51 Ads
Millions of Americans tuned in to Fox on the night of Sunday, February 5, 2017, to watch one, two, or all three of these things: Super Bowl LI; Super Bowl LI’s halftime show; or, using a cliché that plenty of journalists have used for plenty of years, The Super Bowl of Commercials. The game itselfRead more

TCA 2016 Year in Review

TCA 2016 Year in Review
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Technology and Marketing

Technology and Marketing
I think it’s safe to say that technology has come a long way over the past, oh – hundred years or so. With all the good and bad associated with it, there’s no doubt that technology has certainly changed the playing field for marketing. The biggest thing being that technology has made it possible toRead more

10 Questions to Ask During Your Search for an Advertising Agency

10 Questions to Ask During Your Search for an Advertising Agency
Does your company or organization fall into one of these two categories? You are looking to go through a complete rebranding process. You are considering increasing your marketing efforts by hiring an advertising agency. You are not happy with your current marketing firm and want to see a change. If this describes your situation, chances areRead more

5 Ad Campaigns to Watch During 2016 Olympics

5 Ad Campaigns to Watch During 2016 Olympics
T-Minus 7 days until the 2016 Olympics kick off in Rio. Whether you are looking forward to swimming, gymnastics, diving, golf or track and field, there is going to be plenty of exciting moments for Team USA. But what about the time in between events? Well, the Olympics sponsors, (who have spent over $1 billion in ad sales,Read more

Google AdWords Training Takeaways

Google AdWords Training Takeaways
We had an awesome morning learning the ins and outs of Google AdWords with WebMechanix, a local inbound marketing firm here in the MD/DC/VA area. I went into this training with almost no knowledge of AdWords and now I feel so much more comfortable with what I should and shouldn’t be doing. The WebMechanix team helpedRead more

These summer ad campaigns are hot

These summer ad campaigns are hot
Summer. A time for pool parties, vacation, warm weather, cookouts, steamed crabs and fun. To capitalize on the popularity of this season, companies are creating summer ad campaigns to encourage consumers to buy their products. Here are some of our favorites: Pepsi To kick off their summer ad campaign #SayItWithPepsi, Pepsi has created 100 5-secondRead more

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