“It’s a tall order to put everything about who you are as a person aside and step into the mindset of the target consumer. But that’s what we do as successful account managers. We abandon our personal opinions and notions to become the consumer and create strategies around that target audience. The strategy isn’t just about placing media in the right places, it’s about planning when to be there, what to say in that space and how to say in a way that resonates with the target audience.”

– Anna (8 yr team member)

 


 

Meet Our New Account Coordinator, Caroline!

Meet Our New Account Coordinator, Caroline!
Hey y’all! My name is Caroline and I am the newest Account Coordinator at The Cyphers Agency. I am ecstatic to team up with my Account Executive Kayla to help drive client marketing to its best potential (in the most innovative and creative ways)! In 2011 I received my BA in Media and Communications StudiesRead more

Our Top 10 Tips to Help You Rock Your First Media Interview

Our Top 10 Tips to Help You Rock Your First Media Interview
So you’ve landed your first media interview – congratulations! Whether secured yourself or through a PR agency, this is an important step to tell your story and create a journalist relationship. While we always advocate formal media training prior to proactive media engagement, here are our favorite tips to help guide you through the interviewRead more

Day in the Life of a Senior Account Executive

Day in the Life of a Senior Account Executive
I say I am a Senior Account Executive (my official title) but as many people know I am the queen of multi-tasking and wearing a lot of hats – account executive, traffic manager, production manager, client billing, Workamajig pro, working mom, and the list goes on and on. Here’s just a sneak peek of howRead more

Ten Years of Lessons Learned

Ten Years of Lessons Learned
I recently celebrated ten years at The Cyphers Agency. It got me thinking about all the amazing people I’ve worked with over the years and all the great things I learned from them. None of these things are life changing, or even new concepts. But when I think about how far I’ve come over theRead more

Take a Fresh Look at Your Media Plan

Take a Fresh Look at Your Media Plan
It’s that time of year again. Whether you love it or hate it, media planning season is upon us. It’s time to start crunching numbers and evaluating needs for 2014. Even the best media planners can get stuck in the same patterns year over year, gradually decreasing the effectiveness of the plan. Never fear, ourRead more

Let’s talk about creative briefs

Let’s talk about creative briefs
I want to take a few minutes to talk about the importance of a brief, how we approach the brief, the challenge and strategy, target audience, and client collaboration that it takes to put together a comprehensive brief. To some, facing a creative brief is no different than staring down a stack of TPS reports.Read more

Pros and Cons of Digital Printing

Pros and Cons of Digital Printing
When coordinating print projects, we are often asked to deliver faster timelines, competitive budgets, and all-the-while delivering the highest quality. Over the past 5 years the quantities for most print projects has decreased significantly. It is rare that I coordinate a print job that is more than 2500 pieces, not to mention a large-format brochureRead more

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