Read our thoughts on advertising, marketing, public relations and interactive. We all contribute content that we find interesting to our blog.

The Missing Ingredient in Your Restaurant Marketing Plan

The Missing Ingredient in Your Restaurant Marketing Plan

Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent ... Read More
Your Old Bank Customers are Dying, Look to Generation X

Your Old Bank Customers are Dying, Look to Generation X

Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their ... Read More
Banks use experiential marketing to reach new millennial customers.

Banking on Millennials with Experiential Marketing

3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and ... Read More
Hey, Steve!

Hey, Steve!

Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years ... Read More
stock photos

Choosing the Right Stock Photos for Restaurants

It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a ... Read More
Public Relations Campaigns: A Behind-the-Scenes Look

Public Relations Campaigns: A Behind-the-Scenes Look

While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or ... Read More
How to Make Your Bank's Brand Stand Out

How to Make Your Bank’s Brand Stand Out

Everyone has a bank. But no one wants to switch. This is just one of the complex marketing challenges that banks ... Read More
Trade Association Member Retention

Trade Association Member Retention

In today’s fast-paced environment, it is becoming increasingly more difficult for trade associations to effectively and efficiently communicate their value ... Read More
Four Ways to Localize Restaurant Marketing

Four Ways to Localize Restaurant Marketing

Are you using raising awareness about your restaurant’s offerings in the exact geographic areas you serve? If not, you should ... Read More
Best Image Formats for the Web and Email

Best Image Formats for the Web and Email

Which image formats are best to use for web and email in 2019? Learn about different image types and see ... Read More
Hey Meena!

Hey Meena!

Meet our Graphic Designer Meena Ng! In addition to her amazing design skills, Meena is an incredible videographer and leads ... Read More
property PR pitch

Eight Rules for Pitching Your Property Pics to Travel Media

We’ve all heard the saying, “a picture is worth a thousand words.” And while a thousand might be just a ... Read More