Halloween is upon us, and with it comes the opportunity to use some creative and unique marketing tactics to win over consumers. Here are some fun ways to weave some real-time marketing strategies into your holiday plans. We certainly had fun doing it for our clients!
Experiential marketing is a promotional strategy that involves creating an interactive experience to get customers talking about your product. It’s a unique take on attracting customers and relies heavily on creativity to capture attention.
What we did: On Halloween, any customer that enters a Season’s Pizza location is in for a scare! No, literally. Season’s Pizza locations will be getting in the spooky spirit with fog machines, creepy noises, and costumed employees popping out to frighten customers. We also created a terrifying video that we shared across social media platforms, in emails and digital ads to dare customers to #GetScared.
Marketing success is about putting your brand in the right place at the right time. It’s always important to tailor your strategy to what is relevant. Timely releases of seasonal products show that your organization is keeping your ideas and offerings fresh for your consumers.
What we did: This Halloween, Blackwall Hitch will offer a candy corn cocktail, a treat just for adults. This is a fun and memorable drink order for the more upscale clientele— probably one they will share with friends via social media!
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract your target audience.
What we did: One of our favorite insurance clients, Joseph W. McCartin Insurance, Inc. will be blasting out some Halloween-themed blog posts and social content this year. Many of their clients are parents, so we decided to create a blog post titled, “How to Organize a ‘Trunk-or-Treat’ Event” and another called, “Celebrate Halloween Safely with the Whole Community.” This shows that they care about all aspects of their consumers’ lives, not just how they relate to insurance.
It’s important to keep in mind real time marketing is not one-size-fits-all. Take some time to look at your category, your brand and your target audience to decide the best way to leverage interactive experiences, holiday themed products or holiday specific content. Whatever you decide, have fun doing it. Your customers will pick up on it and help spread the word!