Monday Night Football by the Ads

During a recent Monday morning at work, a few coworkers and I exchanged the typical post-weekend water cooler/coffee maker/fridge talk about how we spent our Saturday and Sunday. When I told them that I’d spent a lot of time watching college and professional football, one asked how I could stand watching broadcasts that are about 50% commercials, the vast majority of which are for food, beer, and cars.

For starters, I said, I actually like being exposed to some ads in my weekly media consumption diet but come pretty darn close to avoiding them entirely when watching any of my dozens of shows via my DVR, Showtime Anytime, HBO GO, and Netflix. So, even if my coworker’s 50% commercials assertion was right, I appreciate the fact that my eyeballs get counted in some sports broadcasts’ Nielsen numbers.

Now as for the content of these commercials, I protested that a typical football game’s ad content surely consists of more diversity than one might assume. So my pugnacious peer came back with the best retort in the history of playgrounds across the nation: “Prove it.”

Thus challenged, I decided that I’d put my how-did-I-ever-live-without-it DVR to use (very ironically, employing it to record and consciously watch commercials as opposed to fast-forward through them) and do a deep dive into that night’s Monday Night Football game on ESPN.

After subjecting myself to a three hour and 20 minute broadcast (from kickoff to 0:00 on the clock), including just 60 minutes of football, I found that it consisted of almost as many commercials (112) as plays (123) and more independent ad blocks (21) than points scored by either the Vikings (20) or the Bears (17).

As for content, this amazingly awesome pie chart proves that I was 100% right: A mere 48.2% of the ads (not accounting for their length of course) were for food, beverage, and cars!

 

And as the list below, which includes every ad aired within the broadcast, also proves, I need to get a hobby.

 

Or maybe a girlfriend.

 

Thoughts?

Block Brand Ad Subject
1 Wendy’s Food/Bev
Progressive Insurance
Coca-Cola Food/Bev
Navy Federal Credit Union Banking
Goodyear Car
IBM Tech
Applebees Food/Bev
2 GMC Car
Citi Banking
Playstation FIFA 2017 Gaming
Taco Bell Food/Bev
Centurylink Tech
Heineken Food/Bev
3 GMC Car
Old Spice Deodorant
GEICO Insurance
Chipotle Food/Bev
Monday Night Football ESPN
4 Blade Runner Film
Papa John’s Food/Bev
Tate Car
Christos Discount Liquors Food/Bev
National Debt Relief Debt Services
5 Northwestern Mutual Insurance
Miller Lite Food/Bev
Applebees Food/Bev
GMC Car
The Mayor ABC
NBA ESPN
6 Nationwide Insurance
Capital One Banking
Dunkin Donuts Food/Bev
GMC Car
Wonderful Pistachios Food/Bev
GMC Car
College Football ABC
7 GMC Car
Blackish ABC
Lexus of Towson Car
UMUC Education
MD Lottery Lotto
Len Stoler Car
8 GMC Car
Burger King Food/Bev
XBOX Shadow of War Gaming
NFL Fan Shop NFL
9 Apple iPhone Tech
Monday Night Football ESPN
Dash In Food/Bev
Car Center Car
Christos Discount Liquors Food/Bev
10 GEICO Insurance
McDonald’s Food/Bev
AT&T Tech
Vivid Seats Ticket Service
Thursday Night Football NFL Network
11 Northwestern Mutua Insurance
Len Stoler Car
M&T Bank Banking
Navy Federal Credit Union Banking
Lexus of Towson Car
12 Toyota Car
Star Wars Trailer Film
Toyota Car
Crucial Catch NFL
13 Severn Savings Bank Banking
Cunningham’s Rug Cleaning Cleaning Service
Christos Discount Liquors Food/Bev
The Mayor ABC
Len Stoler Car
Advance Tech
Buick Car
Len Stoler Car
14 State Farm Insurance
Burger King Food/Bev
Geostorm Film
Nissan Car
15 Monday Night Football NFL
The Mayor Car
Brown’s Honda City Car
Two Rivers Housing Development
Ashley Addiction Treatment Health Service
Brown’s Toyota Car
16 Applebees Food/Bev
Navy Federal Credit Union Banking
XBOX Madden NFL Gaming
Mercedes-Benz Car
Taco Bell Food/Bev
NFL Ticket Exchange Ticket Service
17 Nissan Car
NBA ESPN
Lexus Car
M&T Bank Banking
Toyota Car
18 Miller Lite Food/Bev
GEICO Insurance
Apple Tech
Burger King Food/Bev
College Football ABC
19 McDonald’s Food/Bev
Christos Discount Liquors Food/Bev
Corona Food/Bev
Xfinity Tech
20 Vegas Strong PSA
Playstation  Grand Turismo Gaming
Tostitos Food/Bev
Red Robin Food/Bev
NFL Fan Shop NFL
21 Bob’s Furniture Outlet Home Furnishings
UMUC (Local) Education
Yost Legal Group Local Law

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