T-Minus 7 days until the 2016 Olympics kick off in Rio. Whether you are looking forward to swimming, gymnastics, diving, golf or track and field, there is going to be plenty of exciting moments for Team USA. But what about the time in between events? Well, the Olympics sponsors, (who have spent over $1 billion in ad sales, according to NBC Universal) have it covered and will keep you entertained. Here are some campaigns to look out for during the next few weeks:
United – “One Journey. Two Teams.” In an effort to sympathize with airline passengers who feel overwhelmed by trying to navigate the maze that is the airport check-in experience, United Airlines created this new spot. In the “Ad of the Day” by Adweek, they explained that it will first air during the opening ceremony.
During the commercial, United employees and American Olympians are seen doing their best to get to the game on time. The athletes featured include volleyball star Kerri Walsh Jennings, two-time gold medal soccer player Carli Anne Lloyd and four-time gold medal swimmer Missy Franklin.
Gillette – “Pretty Isn’t Perfect.” What do you get when you put Olympic athletes together with rapper Pusha T singing a Sia song? Gillette’s new commercial for the Olympics. The spot, directed Caviar Content delivers the “Perfect Isn’t Pretty” message that a lot of hard work and sacrifice goes into becoming the best at any sport with style, if not originality.
Lacoste – “Support with Style.” Created by BETC and its music subsidiary BETC Pop, “Support with Style” follows a troupe of “beautiful supporters” through Paris, whose landscape has been transformed into an empty playground for Rio 2016 stadium seats. The clip reinforces Lacoste’s relationship with the French National Olympic Committee (CNOSF), since the company will outfit the French Olympic team.
Coca-Cola – #That’s Gold. During the campaign, TV and print ads will feature 79 Olympic athletes from 23 countries. Athletes’ gold medal moments will be intermingled with footage of people experiencing everyday moments of excitement. Coca-Cola’s Olympic efforts also include sponsorship of the 2016 Olympic Torch Relay, which will make stops in 320 cities around the world. Commemorative cans and bottles will also feature Olympic athletes from the campaign.
Visa – “Team Visa.” By leveraging Team Visa, a group of 46 athletes who embody core values including acceptance, partnership and innovation in a playful, optimistic way, the campaign will highlight all the different ways that you can pay with Visa. You can click, swipe, dip and tap,