Anne Arundel Dermatology offers a range of adult and pediatric dermatology services, Mohs Micrographic Surgery for treatment of skin cancer and dermatopathology to examine and diagnose lab results. In addition to general dermatology, they have recently launched a certified medical clinical cosmetic program at many of their locations.
When launching the cosmetic program, it was essential to develop a website that clearly outlined available services and financing options, included the cosmetic clinicians, summarized special offers and explained why patients should choose Anne Arundel Dermatology for their cosmetic services. In addition, it was important to maintain branding elements from the medical site, but change the tone to a more relaxing, spa-like environment.
Upon entering the cosmetic website, patients can quickly identify which services are offered, what each service treats and FAQ’s for each service. Patients can also learn the advantages and importance of having cosmetic services supervised and performed by their dermatologist.
Prior to performing a cosmetic service, new patients are asked to schedule a complimentary skin consultation and analysis. To allow 24/7 access in requesting an appointment, patients can submit an appointment request through the website and an Anne Arundel Dermatology team member will reach out within two business days. Patients can also use the call center to schedule an appointment, shown on the website.
Since launching the cosmetic website in early June 2016, we’re received great positive feedback from patients. Early results show an encouraging response with nearly 1,400 visits to the website and 23 online appointment requests.