Read our thoughts on advertising, marketing, public relations and interactive. We all contribute content that we find interesting to our blog.

5 Top Association Trends in 2020

5 Top Association Trends in 2020

As we move into a new decade, many associations are reflecting on what has attracted and benefited members over the ... Read More
Low Budget Video Strategies

Low Budget Video Strategies

Video marketing has become an integral part of every brand’s marketing strategy. If it hasn’t, there may need to be ... Read More
Websites for generations

Target Different Generations with Your Website

Targeting content to different generations makes sense since it brings in new visitors to our websites. Look beyond stereotypes about ... Read More
Brand Development Showcase: A New Website for Baxter Baker Law

Brand Development Showcase: A New Website for Baxter Baker Law

The primary objective of establishing the new Baxter Baker Law brand and website was to create an environment that separates ... Read More
Color Trends for Restaurants

Color Trends for Restaurants

Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these ... Read More
3 Ways Trade Associations Can Use News Monitoring for Investor Relations

3 Ways Trade Associations Can Use News Monitoring for Investor Relations

You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association ... Read More
super bowl

Battle of the Super Brands

For sports fans, Super Bowl LIV was a chance to watch the high-powered offense of the Kansas City Chiefs start ... Read More
3 Reasons Trade Associations Should Use Media Monitoring Tools

3 Reasons Trade Associations Should Use Media Monitoring Tools

While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it ... Read More
Marketing Tips for Adding a new Location to your Medical Practice

Marketing Tips for Adding a new Location to your Medical Practice

Adding a new location to your medical practice is a great way to grow your business and increase revenue. It ... Read More
Best of 2019

Best of 2019

Every year at this time, like everyone else I sit back and look at all of the “best of” lists ... Read More
5 Creative Ways for Nonprofits to Get Press Coverage

5 Creative Ways for Nonprofits to Get Press Coverage

Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can ... Read More
physician branding

Importance of Physician Branding in the Healthcare Market

Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision ... Read More