Read our thoughts on advertising, marketing, public relations and interactive. We all contribute content that we find interesting to our blog.

Hey Mike! Meet our New Graphic Designer!

Hey Mike! Meet our New Graphic Designer!

We're thrilled to add Mike Jans to our creative team as a graphic designer. Mike will be creating work for ...
Subscription Boxes: How to Attract (and Keep) New Business

Subscription Boxes: How to Attract (and Keep) New Business

The last few years have shown a skyward spike in the popularity of subscription boxes in the digital marketplace, with ...
Top Search Engines

Top Search Engine Breakdown

What’s new in the world of search engines? Over the past year, as I checked Google analytics reports for clients’ ...
What is a Byline Article, and Should You Write One?

What is a Byline Article, and Should You Write One?

Have you ever come across an article on your favorite site to discover it was written by a contributing author ...
What's Behind a Name Change?

What’s Behind a Name Change?

There are very few brands that can get away with changing their name without comments from their consumers. What if ...
It's Time to Talk About Over-the-Top Advertising

It’s Time to Talk About Over-the-Top Advertising

Streaming media has seen a steady upward trend since its inception 10 years ago and expected to continue rising because ...
6 Things I Love About a Good Vanity URL

6 Things I Love About a Good Vanity URL

Back in the day – a.k.a. the early 90’s – just having a website meant that a business was at ...
Podcast Marketing 101- Where Do I Start?

Podcast Marketing 101- Where Do I Start?

So you’ve read our post on whether to start a podcast or not and after careful consideration, you’ve decided to ...
To Podcast or Not to Podcast

To Podcast or Not to Podcast

Podcasts have been all the rage for quite some time. But like many marketing tools, they are a double-edged sword ...
Google My Business Listing

5 Ways to Make Your Google My Business Listing Better

A Google My Business (GMB) listing is a great and FREE way to help your business get more phone calls ...
How to Use Your Public Relations Wins to Boost Your Brand

How to Use Your Public Relations Wins to Boost Your Brand

Congratulations, you’ve been quoted in an article or interviewed on radio/TV! Now what? Once you’ve obtained a PR win, such ...
World Cup 2018 Ads: Marketing to a Sidelined Audience

World Cup 2018 Ads: Marketing to a Sidelined Audience

As the days counted down to the June 14 kickoff of the 2018 World Cup, two marketing-related questions emerged: Which ...
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