Read our thoughts on advertising, marketing, public relations and interactive. We all contribute content that we find interesting to our blog.

Color Trends for Restaurants

Color Trends for Restaurants

Restaurant branding can be used to tell a story even before the guest takes their first bite. Some of these ... Read More
3 Ways Trade Associations Can Use News Monitoring for Investor Relations

3 Ways Trade Associations Can Use News Monitoring for Investor Relations

You may already be familiar with the many advantages of using a media monitoring tool to keep your trade association ... Read More
super bowl

Battle of the Super Brands

For sports fans, Super Bowl LIV was a chance to watch the high-powered offense of the Kansas City Chiefs start ... Read More
3 Reasons Trade Associations Should Use Media Monitoring Tools

3 Reasons Trade Associations Should Use Media Monitoring Tools

While it’s easy to create a basic Google alert for your trade association’s name and key executives, this “set it ... Read More
Marketing Tips for Adding a new Location to your Medical Practice

Marketing Tips for Adding a new Location to your Medical Practice

Adding a new location to your medical practice is a great way to grow your business and increase revenue. It ... Read More
Best of 2019

Best of 2019

Every year at this time, like everyone else I sit back and look at all of the “best of” lists ... Read More
5 Creative Ways for Nonprofits to Get Press Coverage

5 Creative Ways for Nonprofits to Get Press Coverage

Although the holiday season is prime time for charitable giving, it’s also an opportune time to consider how organizations can ... Read More
physician branding

Importance of Physician Branding in the Healthcare Market

Now more than ever, establishing trust in a doctor-patient relationship even before scheduling an appointment will influence a consumer’s decision ... Read More
account executive

Hey Kayla!

Meet one of our extremely talent Account Executives, Kayla Twain! Hey, Kayla! Hey, B! What's your biggest email pet peeve? ... Read More
Building A Medical Practice Brand

Building A Medical Practice Brand

In today’s environment, the competition in the medical field is extremely competitive. With the healthcare market expanding to include more ... Read More
Franchise Style Guide image

Getting Your Franchisees to Follow Your Franchise Style Guide

When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the ... Read More
Your Customers are Hungry for New Menu Items

Your Customers are Hungry for New Menu Items

It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty ... Read More