Read our thoughts on advertising, marketing, public relations and interactive. We all contribute content that we find interesting to our blog.

Franchise Style Guide image

Getting Your Franchisees to Follow Your Franchise Style Guide

When running a business with multiple franchises, getting all of the franchisees to follow your brand style guide, in the ... Read More
Your Customers are Hungry for New Menu Items

Your Customers are Hungry for New Menu Items

It’s pretty easy to capture customers as a new restaurant. The appeal of that bright, shiny new restaurant is pretty ... Read More
photoshop

Photoshop 101 – Starting with the Fundamentals

Our Graphic Designer, Mike Jans, walks us through the fundamentals of Adobe Photoshop! Hi everybody. Michael B. Jans here. I ... Read More
A campaign that’ll convince banking customers to “switch.”

A campaign that’ll convince banking customers to “switch.”

Reports show that consumers are eager to switch to a new financial institution, yet only 8-10% actually do. In fact, ... Read More
Make my logo bigger example

Make My Logo Bigger

It rolls off the tongue as easily as “super-size me” at the fast food counter. It seems inevitable that all ... Read More
Creating top-of-mind awareness: know your competition.

Creating top-of-mind awareness: know your competition.

When someone says, “let’s do Mexican tonight,” you want people to know your restaurant immediately when mentioned in that list ... Read More
The Missing Ingredient in Your Restaurant Marketing Plan

The Missing Ingredient in Your Restaurant Marketing Plan

Your most important customers live or work within a 10 mile radius of your restaurant. And research shows 80 percent ... Read More
Your Old Bank Customers are Dying, Look to Generation X

Your Old Bank Customers are Dying, Look to Generation X

Yes, it’s morbid but it’s a sad reality – many banks and credit unions are facing the death of their ... Read More
Banks use experiential marketing to reach new millennial customers.

Banking on Millennials with Experiential Marketing

3 Ways Financial Institutions are Using Experiential Marketing to Appeal to Younger Audiences Many millennials rely on their checking and ... Read More
Hey, Steve!

Hey, Steve!

Meet our Public Relations Coordinator, Steve Adams! Steve (aka Farmer Joe) has worked at The Cyphers Agency for 3 years ... Read More
stock photos

Choosing the Right Stock Photos for Restaurants

It is a good idea when promoting your restaurant to use professional photos or choose high-quality stock photos. Hiring a ... Read More
Public Relations Campaigns: A Behind-the-Scenes Look

Public Relations Campaigns: A Behind-the-Scenes Look

While it’s easy to think a public relations campaign involves nothing more than writing and sending a press release or ... Read More
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