Read our thoughts on advertising, marketing, public relations and interactive. We all contribute content that we find interesting to our blog.

A Day in the Life of a Job Jacket

A Day in the Life of a Job Jacket

Most of us have a daily relationship with traffic and a job jacket is no exception. Starting with a team ...
Food Photography Tips - Cheeseburger with a watercolor background

Make your food photography stand out

Focus attention and take your food pics from ho-hum to YUM! Adobe Create Magazine featured a new tool for Photoshop ...
Brand Development: Breaking Down the Process

Brand Development: Breaking Down the Process

A well-defined and executed brand strategy affects all aspects of a business and should be based on consumer needs, emotions, ...
Leveraging Promotional Products for Brand Awareness at Your Next Event

Leveraging Promotional Products for Brand Awareness at Your Next Event

Offering promotional products is a great way to get your brand’s name in front of a large audience, and if ...
Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Thinking Outside the PR Box: Unconventional Ways to Get Event Coverage

Whether you’ve been in the PR field for a few months or a few decades, you’re likely well aware of ...
The Surprising Secret to Lead Generation

The Surprising Secret to Lead Generation

I can’t remember the last time a client came to me and said, “the main objective of this campaign will ...
A Campaign Promoting a Non-Traditional Conference: AFFI-CON 2019

A Campaign Promoting a Non-Traditional Conference: AFFI-CON 2019

AFFI-CON, hosted by the American Frozen Food Institute (AFFI), is an event for frozen food and beverage makers, industry suppliers, ...
T-commerce and M-commerce

T-Commerce and M-Commerce Growing in 2019

Buying products you see on television with a click is what t-commerce is all about. Smart TVs and connected devices ...
How to Dress for a TV Interview

How to Dress for a TV Interview

Cameras, lights and microphones, oh my -- TV interviews can be overwhelming, especially for first-timers with a bounty of talking ...
Hey Dani! Meet Our New Account Coordinator

Hey Dani! Meet Our New Account Coordinator

Meet our new Account Coordinator Danielle (Dani) Merritts! She'll be working along side our Senior Account Executive Danielle Reigle on ...
Genericide: Are brands being destroyed by their own success?

Genericide: Are brands being destroyed by their own success?

“I am stuck on Band-Aid, ‘cause a Band-Aid’s stuck on me!” You’ve heard this commercial a million times— in fact, ...
How 'Bout Them Super Bowl Ads?!

How ‘Bout Them Super Bowl Ads?!

Millions of Americans tuned in to CBS last night hoping to watch a Super Bowl that was hyped as an ...
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