Today if banks and credit unions want customers to stick around, most need to put a heavier focus on personal communications. Simply advertising your best rates and services won’t do. They must continually demonstrate to customers that they have offerings to meet their present and future financial needs. Marketing plans should focus on customer needs, not products and service.
They started with brand awareness and reputation issues, but after an integrated marketing campaign they exceeded portfolio and deposit goals and increased awareness in the market.
Case Study 231