Baltimore Business Journal published a column by Steve Adams, The Cyphers Agency PR Account Executive, in the outlet’s weekly Help Desk section featuring thought leadership and practical advice for the business community.

In “How your business can be more creative with its PR,” Steve discussed some of the benefits of media coverage for businesses and offered six potential sources of the creative PR pitches that can generate it.

“Whatever your organization’s scope and size, securing media coverage – and investing in public relations activities that lead to it – should be a key ingredient in your recipe for growth in 2020,” he wrote. “But in a world of shrinking newsrooms and stiff competition, simply sending a press release and requesting a story won’t do.”

Read the full column here.