Agency strengthens social media and content strategy capabilities.
The Cyphers Agency, a full-service creative marketing and public relations firm specializing in strategic brand development, continues its growth with the addition of Alexa Giovanni as Digital Marketing Coordinator.
The hire reflects the agency’s continued investment in digital strategy and client-forward content execution as brands navigate an increasingly competitive and fast-moving online landscape.
Alexa will support and enhance community engagement across client social media channels while developing data-informed editorial calendars featuring original, platform-specific content for Facebook, Instagram, LinkedIn, X, TikTok, and YouTube. She will produce, edit, and publish content across both agency and client channels, helping elevate brand voice, strengthen audience connection, and drive measurable engagement.
Her client portfolio includes global packaging leader TC Transcontinental Packaging, online education provider Sophia Learning, financial planning firm CovingtonAlsina, healthcare executive Dr. Patsy McNeil of Adventist Healthcare, and luxury yacht broker John Martini, further strengthening the agency’s expanding portfolio of regional and national brands.
“Digital platforms are evolving quickly, and our clients rely on us to stay ahead of that curve,” said Darren Easton, Cyphers’ Vice President. “Adding Alexa to the team ensures we continue scaling thoughtfully while maintaining the strategic focus and creative execution our partners expect from us.
Originally from New York and raised in North Carolina, Alexa earned her B.A. in Theatre from Coastal Carolina University with a minor in Photography. While at Coastal Carolina, she supported digital initiatives for student athletics by creating and managing content across multiple sports programs. Following graduation, she worked with Showstopper National Dance Competition and Babylist, where she refined her expertise in brand storytelling, digital engagement, and audience-centered content strategy.
“Storytelling has always been at the center of my work,” said Alexa. “I am excited to bring that perspective to The Cyphers Agency and help clients build authentic, meaningful connections with their audiences across digital platforms.”
For more information on The Cyphers Agency, please visit www.thecyphersagency.com.
