Challenge
Two critical challenges emerged:
Accessibility Was Non-Negotiable
The website needed to work for everyone – including users with mobility limitations, cognitive disabilities, and those relying on assistive technologies.
Accessibility wasn’t a compliance box to check but rather a central part of their mission of independence and inclusion
Programs That Felt Overwhelming to Navigate
The Coordinating Center offers a wide range of programs and services.
But for families seeking out options, determining eligibility and understanding these programs could feel confusing and emotionally exhausting.
At the heart of the challenge was one question:
How do we design a website that feels as supportive, clear, and person-centered as the organization itself?
Solution
A Research-Driven, People-First Approach
Before design or development began, we listened. The Coordinating Center’s team conducted extensive front-end research, engaging coworkers, leadership, and stakeholders to understand what they needed the website to accomplish – not just from a marketing perspective, but from a human one.
This discovery phase ensured the website would reflect not only the new brand identity, but the lived experiences of the people delivering and receiving care.
Designing for Accessibility
We implemented enhanced accessibility features to support screen readers and assistive technologies, ensured strong color contrast and clear typography, simplified layouts to reduce cognitive overload, and reviewed content to maintain an accessible reading level.
Navigation was intentionally streamlined. Headlines became clearer. Calls to action became more direct. Every interaction was designed to reduce friction and empower users. We wanted the result to be a site that doesn’t just function, but welcomes.
Complexity into Clarity
We implemented enhanced accessibility features to support screen readers and assistive technologies, ensured strong color contrast and clear typography, simplified layouts to reduce cognitive overload, and reviewed content to maintain an accessible reading level.
Navigation was intentionally streamlined. Headlines became clearer. Calls to action became more direct. Every interaction was designed to reduce friction and empower users. We wanted the result to be a site that doesn’t just function, but welcomes.
Results
The new website does more than reflect a refreshed brand – it embodies
The Coordinating Center’s mission of holistic, person-centered care.
- A digital experience fully aligned with The Coordinating Center’s new identity
- Built-in accessibility features that expand inclusivity and independence
- Simplified program discovery that reduces stress for individuals and families
- A research-backed platform shaped by stakeholder insight
Anecdotal feedback from their clients and partners has been very positive, and Google Analytics confirms that engagement time for active users, key conversion events, and the average number of page/screen views have all increased by at least 30% since the new site launch.
