Annapolis Town Center’s Holly Jolly Hideaway

To generate buzz, boost foot traffic, and position Holly Jolly Hideaway as a must-visit holiday destination, The Cyphers Agency launched a strategic PR and social media campaign promoting Annapolis Town Center’s retail space transformed into a festive pop-up with themed cocktails, immersive décor, and seasonal entertainment. Through targeted media outreach, curated influencer partnerships, and a VIP first-look event, the campaign earned coverage in eight local outlets (2.58M reach, $129K PR value), grew Instagram followers by 276%, increased Facebook followers by 44%, and drove a 54% jump in overall engagement. The pop-up attracted 4,510 guests, lifted foot traffic by 19%, achieved a 52% email open rate, and contributed to year-over-year sales growth of up to 15.7% for restaurants and retailers—cementing Holly Jolly Hideaway as a standout seasonal success.