The Cyphers Agency http://thecyphersagency.com Advertising Agency, Baltimore, MD, Washington, DC Mon, 27 Mar 2017 14:22:22 +0000 en-US hourly 1 Cyphers Agency Named Agency of Record for Blackwall Hitch http://thecyphersagency.com/cyphers-agency-named-agency-of-record-for-blackwall-hitch/ http://thecyphersagency.com/cyphers-agency-named-agency-of-record-for-blackwall-hitch/#respond Tue, 21 Feb 2017 16:30:15 +0000 http://thecyphersagency.com/?p=900 ANNAPOLIS, MD. (February 21, 2017) – The Cyphers Agency has been named agency of record for Blackwall Hitch, a coastal inspired concept with restaurants located in Annapolis, Md, Alexandria, Va, and Rehoboth, Del. Blackwall Hitch is positioned as a unique dining experience that creates a local connection through seasonally driven and locally sourced food andRead more

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ANNAPOLIS, MD. (February 21, 2017) – The Cyphers Agency has been named agency of record for Blackwall Hitch, a coastal inspired concept with restaurants located in Annapolis, Md, Alexandria, Va, and Rehoboth, Del.

Blackwall Hitch is positioned as a unique dining experience that creates a local connection through seasonally driven and locally sourced food and great music, with performers that give patrons a taste of local talent.

The three Blackwall Hitch restaurants are managed by Mid-States Management Group, a company based in Anne Arundel County with more than 25 years of restaurant management experience. Other brands Mid-States operates include The Greene Turtle Sports Bar & Grille, Roy Rogers and J. KING’S Steak and Seafood.

“We are excited to begin working with Mid-States Management Group to bring overall awareness to the Blackwall Hitch brand,” said Darren Easton, Cyphers vice president and creative director. “Through our integrated marketing initiatives we look forward to maximizing brand awareness and increasing sales for Blackwall Hitch.”

James King, CEO of Mid-States Management Group, said, “The Cyphers Agency was a natural choice for us as we look to grow our brand in 2017. They know the markets where we operate and have the strategic vision we were looking for when it comes to increasing the visibility of the Blackwall Hitch brand.”

Blackwall Hitch got its name and inspiration from the unique blackwall hitch knot, which attached ropes from boats to the hooks of docks. In 1862 the shipping industry was strong in London’s Blackwall Port and ships were in and out in quick order. The ships set sail and docked at the sandy coasts of Maryland and Virginia and other parts of the Eastern Seaboard.

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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The Cyphers Agency Launches Integrated Marketing Campaign for B. Frank Joy, LLC http://thecyphersagency.com/integrated-marketing-campaign-b-frank-joy/ http://thecyphersagency.com/integrated-marketing-campaign-b-frank-joy/#respond Sun, 01 Jan 2017 16:20:57 +0000 http://thecyphersagency.com/?p=890 ANNAPOLIS, MD. (January 1, 2017) – The Cyphers Agency recently launched an integrated marketing campaign on behalf of B. Frank Joy, LLC, a Veteran- and family-owned small business specializing in underground infrastructure in the D.C. metropolitan area. Built around the company’s 100-year anniversary, the campaign’s diverse components included: • Updated brand development including a logo,Read more

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ANNAPOLIS, MD. (January 1, 2017) – The Cyphers Agency recently launched an integrated marketing campaign on behalf of B. Frank Joy, LLC, a Veteran- and family-owned small business specializing in underground infrastructure in the D.C. metropolitan area.

Built around the company’s 100-year anniversary, the campaign’s diverse components included:
• Updated brand development including a logo, tagline and 100-year campaign elements
• Online interactive timeline highlighting the history of the company, its industry, and the region in which it works
• Announcement mailer to stakeholders and staff
• Ad campaign
• Public relations campaign

“100 years in business is a true milestone, and we’ve enjoyed developing an innovative campaign to celebrate such a monumental accomplishment” said Darren Easton, agency vice president and creative director. “We look forward to watching BF Joy unveil what we’ve created.”

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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Honoring a Beloved Holiday Trend: The Ugly Sweater http://thecyphersagency.com/honoring-beloved-holiday-trend-ugly-sweater/ http://thecyphersagency.com/honoring-beloved-holiday-trend-ugly-sweater/#respond Tue, 20 Dec 2016 15:51:01 +0000 http://thecyphersagency.com/?p=852 ANNAPOLIS, MD. (December 20, 2016). To most, the ugly sweater craze seems to have popped up out of nowhere over the last few years. But, would you believe us if we told you it had a longer history than you probably thought? While the reason for ugly Christmas sweater popularity is up for debate, weRead more

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ANNAPOLIS, MD. (December 20, 2016). To most, the ugly sweater craze seems to have popped up out of nowhere over the last few years. But, would you believe us if we told you it had a longer history than you probably thought? While the reason for ugly Christmas sweater popularity is up for debate, we do know that the trend began back in the early 2000s thanks to two guys and their idea for a theme party. It took a while for the craze to catch on, evidenced by the popularity spike over the last three years.

At The Cyphers Agency, we value trends for everything they bring to our world of advertising and marketing. Whether it be in campaigns on social, agency PR, print ads, etc., the ugly sweater trend is one we make sure to honor in Annapolis annually.

From the start of our Ugly Sweater celebrations in 2010 to now, you can see how the trend has evolved.  This year we decked the halls with decorations and donned ugly and tacky sweaters to show our appreciation for the beloved holiday trend.

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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Cyphers Agency Completes Rebranding for Vasili’s Kitchen http://thecyphersagency.com/cyphers-agency-completes-rebranding-vasilis-kitchen/ http://thecyphersagency.com/cyphers-agency-completes-rebranding-vasilis-kitchen/#respond Mon, 28 Nov 2016 10:36:41 +0000 http://thecyphersagency.com/?p=847 ANNAPOLIS, MD. (November 28, 2016) — The Cyphers Agency has completed a rebranding to support the expansion of Gaithersburg restaurant Vasili’s Grill, a community staple for more than 15 years that has moved to a new Kentlands location. As part of the move and new branding, the restaurant tweaked its name to Vasili’s Kitchen. TheRead more

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ANNAPOLIS, MD. (November 28, 2016) — The Cyphers Agency has completed a rebranding to support the expansion of Gaithersburg restaurant Vasili’s Grill, a community staple for more than 15 years that has moved to a new Kentlands location.

As part of the move and new branding, the restaurant tweaked its name to Vasili’s Kitchen. The updated name reflects the fresh Mediterranean concept wherein the restaurant’s culinary team has created a playful discourse between local ingredients and elements of Mediterranean cooking that speak to the senses.

The Cyphers team had been working with Vasili’s since August, 2016 on establishing the restaurant’s digital marketing presence, including developing content for blog posts, building social media accounts and launching an email marketing campaign.

With the move came a variety of new options on the modern Mediterranean menu, developed by a culinary team lead by renowned Chef Yiannis Lucacos. Chef Lucacos is a graduate of the Culinary Institute of America and the recipient of multiple awards in Greece, including six Gourmet awards and the prestigious Torques D’Or award.

“We were privileged to help enhance the Vasili’s brand as they evolved their restaurant into a new, beautiful space with a unique take on modern Mediterranean dining,” said Darren Easton, Cyphers vice president and creative director. “It was especially rewarding to see the success of their soft opening, with reservations booked solid for weeks and continuing into the new year.”

The new restaurant is located at 705 Centerpoint Way and can accommodate 200 guests in its dining room and patio area.

For more information, visit the Facebook, Twitter and Instagram accounts developed by the Cyphers Agency.

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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Cyphers Announces Partnership with Blue Water Development Corporation http://thecyphersagency.com/partnership-blue-water-development-corporation/ http://thecyphersagency.com/partnership-blue-water-development-corporation/#respond Mon, 14 Nov 2016 17:13:43 +0000 http://thecyphersagency.com/?p=921 ANNAPOLIS, MD. (November 14, 2016) – The Cyphers Agency recently announced a new partnership with Blue Water Development Corporation, a real estate developer specializing in commercial and hospitality properties operating throughout Maryland, Delaware, and Virginia. Cyphers will provide comprehensive public relations support to Blue Water, first focusing on building brand awareness of and generating 2017Read more

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ANNAPOLIS, MD. (November 14, 2016) – The Cyphers Agency recently announced a new partnership with Blue Water Development Corporation, a real estate developer specializing in commercial and hospitality properties operating throughout Maryland, Delaware, and Virginia.

Cyphers will provide comprehensive public relations support to Blue Water, first focusing on building brand awareness of and generating 2017 bookings for the company’s three campground properties by pitching on-site events and activities, new on-site amenities, and camping trends to consumer-facing print, online, radio, and TV outlets.

In early 2017 Cyphers will promote campground properties through outreach to targeted outlets ranging from RV-specific publications to tourism media organizations, and will later expand its scope of work to include supporting Blue Water’s future acquisition efforts, property developments, and new property launches.

“It’s great to partner with such a well-respected organization right in our own neck of the woods,” said Dave Cyphers, President of The Cyphers Agency. “Blue Water has earned a stellar reputation for its fifteen-year track record of improving and delivering superior hospitality service at its diverse properties, and we’re excited to support its success and future growth.”

About Blue Water Development Corporation
Founded by Jack and Todd Burbage in 2002, Blue Water Development Corporation is a real estate developer specializing in commercial and hospitality properties operating mainly in Delaware, Maryland and Virginia. Blue Water’s diverse portfolio includes three luxury RV resort properties: The Resort at Massey’s Landing in Millsboro, Del., KOA – Chincoteague Island in Chincoteague, Va., and Sunset Beach RV Resort in Cape Charles, Va.; four hotels: Bethany Beach Ocean Suites, The Commander Hotel in Ocean City, Md., Aloft Hotel in Ocean City, Md., and Fairfield Inn & Suites on Chincoteague Island; and three recreational venues: Blue Water Golf, Maui Jacks Waterpark in Chincoteague, Va., and Sea Rocket Adventures in Ocean City, Md.

Raising the bar in the real estate industry, Blue Water has earned a stellar reputation for its commitment and dedication to the development and constant improvement of superior properties known for their sophisticated designs, gracious floor plans and superior amenities. For more information visit www.bluewaterdevelopmentcorp.com

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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Cyphers Selected for Brand Development for Pinnacle Advisory Group, Inc. http://thecyphersagency.com/cyphers-selected-brand-development-pinnacle-advisory-group-inc/ http://thecyphersagency.com/cyphers-selected-brand-development-pinnacle-advisory-group-inc/#respond Tue, 08 Nov 2016 15:35:22 +0000 http://thecyphersagency.com/?p=842 ANNAPOLIS, MD. (November 8, 2016) — The Cyphers Agency announced today the agency will begin brand development work for Pinnacle Advisory Group, a private wealth management firm. Pinnacle Advisory Group, founded in 1993, offers risk-managed strategies with a unique approach to active management and financial planning advice for each individual client. The firm works withRead more

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ANNAPOLIS, MD. (November 8, 2016) — The Cyphers Agency announced today the agency will begin brand development work for Pinnacle Advisory Group, a private wealth management firm.

Pinnacle Advisory Group, founded in 1993, offers risk-managed strategies with a unique approach to active management and financial planning advice for each individual client. The firm works with professionals, corporate executives, business owners, entrepreneurs, and individuals and families with substantial and complex assets.

“After conducting an extensive research project, we are excited to apply the findings to a new brand strategy for Pinnacle Advisory Group,” said Darren Easton, agency vice president and creative director.

Michael Kitces, Pinnacle’s director of financial planning research, said, “We’re thrilled that Cyphers shares our dedication to increasing the awareness of the Pinnacle brand, and help us to reach and serve more clients on their path to and through retirement.”

Pinnacle works with more than 1,100 families and manages over $1.5 billion in assets for clients in the mid-Atlantic region, and around the world. The company is headquartered in Columbia Md., and has offices in Naples and Miami, Fla.

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank and Kay Apartments. For more information visit www.thecyphersagency.com.

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Cyphers Agency Hires Tracy Reed Aguiar as an Account Coordinator http://thecyphersagency.com/cyphers-agency-adds-tracy-reed-aguiar-account-coordinator/ http://thecyphersagency.com/cyphers-agency-adds-tracy-reed-aguiar-account-coordinator/#respond Tue, 18 Oct 2016 15:54:20 +0000 http://thecyphersagency.com/?p=857 ANNAPOLIS, MD. (October 18, 2016) – The Cyphers Agency, integrated marketing firm announced a new hire to serve in account services. Tracy Reed Aguiar, has been hired as account coordinator to work on Sweet Nel’s, Seasons Pizza, Taylor Bank and Vasili’s Kitchen accounts. A graduate of Old Dominion University in Norfolk, Va. with a majorRead more

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ANNAPOLIS, MD. (October 18, 2016) – The Cyphers Agency, integrated marketing firm announced a new hire to serve in account services. Tracy Reed Aguiar, has been hired as account coordinator to work on Sweet Nel’s, Seasons Pizza, Taylor Bank and Vasili’s Kitchen accounts. A graduate of Old Dominion University in Norfolk, Va. with a major in Communications and minor in Criminal Justice, Aguiar resides in Centerville, Md.

“We are continuing to experience strong growth and the addition of Tracy positions the agency to continue serving our clients at the highest level, with outstanding account management,” said agency founder and president Dave Cyphers. “We welcome her to the growing Cyphers team.”

About The Cyphers Agency
The Cyphers Agency, Inc., a Capitol Communicator sponsor, is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments and Advance.

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The Cyphers Agency Launches Ad Campaign for Samsung Medical Imaging Distribution http://thecyphersagency.com/ad-campaign-for-mid-samsung/ http://thecyphersagency.com/ad-campaign-for-mid-samsung/#respond Thu, 06 Oct 2016 14:13:32 +0000 http://thecyphersagency.com/?p=882 ANNAPOLIS, MD. (October 6, 2016) – The Cyphers Agency recently announced the launch of a campaign for Samsung Medical Imaging Distribution (MID), the exclusive U.S. partner for the global technology company’s healthcare imaging equipment. Inspired by the Omnibus Bill – legislation that, among other things, cuts insurance reimbursement payments made to hospitals and doctor’s officesRead more

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ANNAPOLIS, MD. (October 6, 2016) – The Cyphers Agency recently announced the launch of a campaign for Samsung Medical Imaging Distribution (MID), the exclusive U.S. partner for the global technology company’s healthcare imaging equipment.

Inspired by the Omnibus Bill – legislation that, among other things, cuts insurance reimbursement payments made to hospitals and doctor’s offices that do not upgrade from computed to digital radiology X-ray – the campaign supports Samsung MID’s nationwide sales efforts through the development and dissemination of both physical and digital collateral.

The scope of work includes the development of Samsung MID branding and a campaign concept; website creation and support, including ongoing product updates; content development and distribution via Samsung MID-branded email newsletters and social networks; and audience growth strategy.

“It’s great to be working with Samsung MID,” said Cyphers Agency President Dave Cyphers. “Samsung is clearly a global leader in digital technology, and it will be exciting to help bring its best-in-class medical equipment to hospitals and private practices throughout the country.”

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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The Cyphers Agency Adds Sweet Nel’s Account http://thecyphersagency.com/cyphers-agency-adds-sweet-nels-account/ http://thecyphersagency.com/cyphers-agency-adds-sweet-nels-account/#respond Thu, 25 Aug 2016 14:16:17 +0000 http://thecyphersagency.com/?p=829 ANNAPOLIS, MD. (August 25, 2016). The Cyphers Agency has added the Sweet Nel’s franchise, a new concept in sweet confections, which recently opened in Wilmington, Delaware to their list of restaurant clients. Cyphers will provide digital marketing management, social media marketing, blog and content development, reputation management and email marketing. “The ‘theatre of food’ isRead more

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Sweet Nel'sANNAPOLIS, MD. (August 25, 2016). The Cyphers Agency has added the Sweet Nel’s franchise, a new concept in sweet confections, which recently opened in Wilmington, Delaware to their list of restaurant clients.

Cyphers will provide digital marketing management, social media marketing, blog and content development, reputation management and email marketing.

“The ‘theatre of food’ is central to the Sweet Nel’s concept,” Easton said. “It combines elements of an ice cream franchise and a cafe or coffee shop franchise. The strategy here is focused on leveraging the overwhelming amount of delicious content we can promote for Sweet Nel’s customers to enjoy.”

Featured products include Nelson’s Dutch Farms super-premium ice cream – a standby since the 1920’s – still made in Royersford, Pennsylvania. LaColombe gourmet coffees, bakery goods from The Famous 4th Street Cookie and a selection of fresh gelatos and sorbets made on-site.

Sweet Nel’s operates with a “natural philosophy,” using organic ingredients whenever possible, and no high fructose corn syrup, artificial colors, artificial flavors, artificial sweeteners and no Polysorbate 60, 65, 80.

About The Cyphers Agency
The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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The Cyphers Agency Adds Vasili’s Kitchen Account http://thecyphersagency.com/cyphers-agency-adds-vasilis-kitchen-account/ http://thecyphersagency.com/cyphers-agency-adds-vasilis-kitchen-account/#respond Tue, 09 Aug 2016 14:12:56 +0000 http://thecyphersagency.com/?p=827 ANNAPOLIS, MD. (August 9, 2016) – The Cyphers Agency has added another food and beverage client to its growing list of restaurant clients. Vasili’s Kitchen, serving fresh Mediterranean cuisine, will soon celebrate its grand opening in a new, larger location in Gaithersburg, Md. The Cyphers team of professionals will provide marketing support services to theRead more

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Vasili's KitchenANNAPOLIS, MD. (August 9, 2016) – The Cyphers Agency has added another food and beverage client to its growing list of restaurant clients. Vasili’s Kitchen, serving fresh Mediterranean cuisine, will soon celebrate its grand opening in a new, larger location in Gaithersburg, Md.

The Cyphers team of professionals will provide marketing support services to the expanding Mediterranean cuisine restaurant with digital marketing management, social media marketing, blog and content development, reputation management, web support, event planning and recruitment.

The restaurant’s culture will play off the modern Mediterranean lifestyle, which is built on the foundation of socializing, farming, cooking, creating and celebrating.

“We are thrilled to amplify Visili’s Kitchen’s brand and showcase what they believe is the heart and soul of the Mediterranean cuisine: colorful, hearty, yet perfectly balanced dishes made with a true passion for fresh, flavorful ingredients,” said Darren Easton, agency vice president and creative director. “With Chef Lucacos, one of Greece’s most famous and beloved chefs partnering with Visili’s Kitchen, we have a truly authentic and powerful brand to launch this new concept.”

About The Cyphers Agency

The Cyphers Agency, Inc. is an independent, full-service creative agency offering advertising, public relations and digital services with a focus on marketing strategy and brand development. Headquartered in Annapolis, Md., the agency works to promote regional and national brands in a range of industries including ADP, Seasons Pizza, Strayer University, Grain Foods Foundation, Capital Bank, Kay Apartments. Visit www.thecyphersagency.com.
 
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